b'Contents Spring 2023S P OT L I G H T:E - C O M M E RC E16I Why E-Commerce? With global sales topping $5 trillion, Indigenous businessesare wise to tap into this sales channel By Gavin John22I Offering a Helping Hand Interested in moving your business online? Learn about programs and initiatives designed to help By Andrew Brooks28I Breaking into the E-Commerce Market E-commerce opportunities for small businessesare plentiful and its easy to get started By Andrew Snook32I Eye on the Environment Four e-commerce companies that takea green approach to building their business By Andrew Snook38I T 22 ribal Trade & the Knowledge EconomyHow marketer Mallory Rose turned a simple gift shopinto an online cultural powerhouse By Sarah B. HoodF E AT U R E S42I Mastering Digital Marketing CCAB and its partners lend a hand to Indigenous businesses71I A Reel Success looking to maximize their messageFrom student and dancer to budding entertainment mogul: By Anna-Liza Badaloo Jacob Pratt puts his business skills to good use By Andrew Snook45I Leveraging your Business Five strategies that need to be on every companys digital radar74I Raising the TideBy Anna-Liza Badaloo Migmaq trailblazer Victoria LaBillois draws onher experience to help Indigenous businessesgain a foothold in the national economy 48I Reaching for the Cyber Stars By Bryan Hansen How two Indigenous entrepreneurs perfectedtheir digital marketing to enjoy remarkable success By Anna-Liza Badaloo 77I Closing the Training GapsMelissa Hardy-Giles and ORIGIN use VR technology to match 54I Steadying the Supply Chain Indigenous job seekers with career opportunitiesWhile congestion has eased up, the global movement By Sarah B. Hoodof goods still faces a number of challenges By Gavin John S E C T I O N S58I Ready, Set, Sent 10I Message fromInsight into logistics from e-commerce business ownersthe PresidentBy Matthew Bradford85I CCAB Snapshot64I The New Face of Indigenous Tourism Tourism operators new reality: reaching their 88I Upcomingtarget audience requires an interactive online presence By Anna-Liza Badaloo CCAB Events89I Professional68I T ackling the Digital Divide Services DirectoryConnecting the countrys Indigenous communitiesto high-speed internet is imperative for e-commerce By Gavin JohnAboriginal BUSINESS REPORT 7'