b'MESSAGE FROM THE PRESIDENTConnectingConnecter throughpar le cyber-E-Commerce commerceTabatha BullPresident and CEO I f e-commerce is the trade route of theS i le cybercommerce est la voie future, then Indigenous business leaderscommercialedelavenir,les arewell-positionedtolead.Asweleaders autochtones des affaires @ccab_national discussed in our last issue, Indigenoussontbienpositionnspour@Canadian Council forpeopleshavebeensuccessfullyprendre la tte. Comme nousAboriginal Business innovatingandrespectfullytradingandlavons discut dans notre dernier numro,@Canadian Council formovinggoods,across TurtleIslandandles Autochtones ont innov avec succsAboriginal Business beyond, for centuries. et ont chang des biens de manirewww.ccab.com Is this issue of the Aboriginal Business Report,respectueuse,travers lle de la Tortue et@ccab_national you will hear from Indigenous business ownersau-del, depuis des sicles.who have boldly taken the lead in navigatingDans ce numro du Rapport sur les entre-new paths forward and creatively and respon- prises autochtones, vous entendrez des sibly accessing new markets. You will alsopropritaires dentreprises qui ont coura-have the opportunity to learn some invalu- geusementprislatteenfrayantde able e-commerce lessonsin terms of bothnouveaux chemins et en accdantde the potential and the precautions. nouveaux marchs de manire crative et responsable. Vous aurez galement Indigenous businesses are proving to be fear- loccasion dapprendre des leons inesti-less first-adopters of digitization. In a recentmables sur le cybercommerce.e-commerce survey by CCAB, 58 per cent of Indigenous businesses self-reported as earlyLes entreprises autochtones sont des adopters of new technology, compared withenthousiastes de la numrisation. Dans un just 25 per cent of businesses as a whole. rcent sondage du CCEA sur le cybercom-The Indigenous businesses surveyed by CCABmerce, 58 % des entreprises autochtones also report using online tools more frequentlyse sont dclares prcoces dans ladoption than the average Canadian business, sellingdes nouvelles technologies, contre 25 % des products or services online at a rate of 66 perentreprises dans leur ensemble.cent and taking payments digitally at a rate ofLes rpondants ont galement dclar 77 per cent. In both cases, this is about a 10 per cent higher rate than businesses acrossutiliser des outils en ligne plus frquem-the country overall. ment que la moyenne des entreprises canadiennes. Elles sont 66 %vendre des There are, however, challenges that accom- produits ou des services en ligne et 77 %pany these opportunities including thoseaccepter des paiements numriques. Cest around access to broadband, cyber security,10 % de plus que lensemble du pays.shipping costs, eco-friendly approaches to exporting, online marketing, search engineCependant, ces opportunits sont accom-optimization (SEO), and building viable andpagnes de dfis, notamment laccsla sustainable e-commerce business models. bande passante, la cyberscurit, les cots dexpdition, les approches cologiques As always, connecting Indigenous businesses lexportation, le marketing en ligne, with one another, as well as with experts inloptimisation pour les moteurs de recherche e-commerce and economic allies, is a priority(SEO) et la formulation de modles viables for CCAB. et durables.10A CCAB PUBLICATION2023'