b'SUPPORT & EDUCATIONOFFERING A HELPING HANDBy Andrew BrooksI n t e r e s t e d i n m o v i n g y o u r b u s i n e s s o n l i n e ? R e a d o n t o l e a r n a b o u t p r o g r a m s a n d i n i t i a t i v e s d e s i g n e d t o h e l pE Indigenousornot,saysonline. With COVID, the digital adop- The company provides digital marketingveryone faced the challenge,to work with to make that big moveneed to move their businesses online. DarianKovacs,foundingtion that would have taken 10 yearsand PR services to companies across partneratJellyDigitalpreviously all happened in a single year,Canada, while Jelly Academy was Marketing&PRandJellyKovacs notes. created by Jelly Digital Marketing & Academy,andamemberofMtisPR to provide digital marketing training Nation British Columbia. The challengeThere have been a number of onlineand micro-credentials to businesses Kovacs is talking about is the onsetplayers stepping up to help Indigenousand individuals. of the COVID-19 pandemic in 2020,businesses move into the digital space, and in particular, the challenge smallJelly Digital Marketing included. HereJelly has been working with Canadian andmid-sizedbusinessesfacedis a rundown of what theyre doing,Council for Aboriginal Business (CCAB) withthesuddenandtotallossofand why Indigenous business ownersfor about three years now to offer schol-face-to-face sales.should brush up on the assistance thatarships to Indigenous businesses and Under the pressure of these excep- is available. entrepreneurs.Thescholarships tional circumstances, thousands of SMEssupport Indigenous entrepreneurs who across Canada had no choice but toJELLY DIGITAL MARKETING & PR want to build a competitive edge for move to e-commerce sales if they wereJelly Digital Marketing & PR has takentheir business, Kovacs says. We give to survive. And the pandemic drasti- an active role in helping Indigenousthem the learning and knowledge to cally shortened the timelines they hadentrepreneurs acquire the skills theydo a great job online. 22A CCAB PUBLICATION2023'