b'KNOWLEDGE ECONOMYTRIBALTRADE and theKNOWLEDGE ECONOMYBy Sarah B. HoodH o w t a l e n t e d m a r k e t e r M a l l o r y R o s e t u r n e d a s i m p l e g i f t s h o p i n t o a n o n l i n e c u l t u r a l p o w e r h o u s eI tstartedaslittlemorethanaA big thing for me is personal growthapproach to sharing certain aspects of giftshop,but Tribal Tradehasand development, understanding thetheir cultural knowledge.blossomed into a unique onlinebasicfundamentalsofIndigenous business thats connectingorteaching and how you can apply themEarlyon,Rosehadtolearnhow reconnectingpeople with tradi- every day and use them to feel moretoacceptcriticismofherbusiness tional Indigenous knowledge throughbalanced, more happy, and just live aconcept, while remaining persistent in online courses and a YouTube channel.very fulfilling life, says Rose. pursuing her companys mission. She To date it has gained more than 40,000quicklylearnedthatshewouldnot subscribers, and the number is growing. When Rose first launched Tribal Tradealways be pleasing everyone with her about10yearsago,primarilyasabusiness idea.TribalTradeswilyanddeterminedgiftshopwithabricks-and-mortar founder and creative director, Malloryoutlet and Shopify website, the onlyRE-EVALUATING TRADITIONSRose,hailsfromCurveLakeFirstdynamic online presence that existedIn January 2021, Rose started offering Nation,northeastofPeterborough,then was a blog. Content marketingonlineworkshopsunderherown Ontario,hometotheMichiSaagigwas a newer thing then. I would talkbrand.Shereceivedmuchsupport orMississaugasofthegreataboutdreamcatchersorsmudgingfrom her granny, respected Curve Lake Anishinaabe Nation. She is a familiar[because] I realized in university thatElder and social services administrator face to thousands of active subscriberspeoplehadnoideawhatthatwas,Susie Taylor, who has served as presi-ofherYouTubechannelMalloryatshe says. dentoftheOntarioNativeWelfare Administrators Association (ONWAA). TribalTrade,whereshesharesinfor- RosesYouTubechannellaunchedShes been my rock and my best friend mation on smudging, dream catchers,in 2019 with short videos on culturesince I was a little girl, says Rose. Ive moccasins,mukluks,themedicinethatreceivedmixedreviews,largelybeendoingElderprayersandwork-wheel, and more. due to Indigenous peoples cautiousshops and strawberry teachings with 38A CCAB PUBLICATION2023'