b'DIGITAL STRATEGIESINDIGENOUS BOX This is where different strategies onLinkedIn is all about connecting with Re-establishing the originaldifferent social media platforms comecorporate clients. Whether its a social supply chain into play. On TikTok, we have Indigenousmedia company, oil and gas company, or In just over two years, Indigenous Boxpeople learning about business. We talkfinancial institution, all of them find us on turned a $5,000 start-up grant intoabout what success means, impact andLinkedIn. We talk about economic recon-more than $2 million in sales that wentmoney trauma, which was a huge oneciliation, and the barriers that Indigenous back into the pockets of Indigenousfor me, says Yawnghwe. We come frompeople face in modern commerce, businesses. As a corporate gift service,communities without the same tools asYawnghwe says. We talk about stereo-custom gift service, and subscriptionnon-Indigenous entrepreneurs whotypes. Why is it OK for everybody else box that features all-Indigenous entre- say, I bootstrapped this business withto import products from overseas, but preneurs, the company caters to bothonly $100,000. My parents are residen- not Indigenous people? retail customers and corporate partners.tial school survivors that didnt get the This means complex e-commerce needssame education. But we work with whatOn Facebook, adds Yawnghwe, its across the board.weve got. the opposite, where the audience is Mallory Yawnghwe, the companys founder and CEO and a recent speaker atCCABsIndigenousWomenin Leadership business forum, says digital technology is what brought IndigenousWorking with Box to where it is today. With different audiences for their service, Indigenouscommunities Box leverages social media platforms in innovative ways.across CanadaSocial media is a big part of how ourWere developing renewable growth happened so fast. Organic socialassets and pursuing innovation media about Indigenous Box trendsin thermal generation, when people are unboxing items. Itsincluding carbon capture, to all free marketing for us, exclaimspower a sustainable future for Yawnghwe, who hails from Saddle Lake Cree Nation in Treaty No. 6 Territory.people and planet.When you show that reciprocity is at theGet to know us. heart of what youre doing in business, people trust it, continues Yawnghwe.TSX: CPX They see the fairness and transparencycapitalpower.comon social media, and they say, These are people that I can support. These are suppliers that I would love to support. How can I support all of them in one purchase? Indigenous Box! The companys first 100 boxes went to every single province and territory in Canada. How did they do it? It was all about the relationships that they built through social media. Right from the get-go, they wanted their social media presence to reflect Indigenous values and showcase their legacy. I call it legacy of greatness. In every inter-action we have on social media, every-thing is about positivity and helping, Yawnghwe explains. I come from a family of helpers. My dad is a traditional helper, and my mom is an educator. I grew up with that, and I want to provide some value or assistance in [peoples] lives.Aboriginal BUSINESS REPORT 51'