b'E-TOURISMunderneath is key information: length and price of the trip, with clear buttons to download itinerary and plan your trip. The latter gives visitors the chance to complete a short form about desired trip details and activities, where an Entre Destinations staff member will contact them to create a custom package. The rest of their webpage provides all the information that a potential trav-eller needs to know, i.e., what to expect in terms of weather and accommo-dation, support provided by Entre Destinations and, most importantly, a sample itinerary. The page ends with a gallery of more high-impact images of Nunavut, and buttons todownload itin- Todays travel websites need to provide all the information consumers need to plan and book erary or plan your trip.community-based experiences like drumming, making baskets and taking guided forest walksWhile Entre Destinations also providesThe final part of their homepage focusesinformation on the full suite of experi-one-click purchasable Canadian trips inon Inspirations and Destinations in theences on offer, including workshops, other parts of their website, the Storiescategories of lodgings, restaurantsseasonal feasts, a variety of craft activi-of Canada piece is designed to deliverand shops. Prominent Online Bookingties, and other experiences showcasing custom-built, community-based expe- buttons take visitors to the website ofSquamish and Lilwat culture.riences; promote a reciprocal culturalthe tour provider or hotel to complete exchange between visitors and locals;the purchase right then and there. These are just three examples of tourism and positively impact local Canadianbusinesses providing an attractive, communities and their economies onSQUAMISH LILWAT user-friendly e-commerce experience. a deeper level. CULTURAL CENTRE Each of these Indigenous experience The Squamish Lilwat Cultural Centreproviders have found a way to reach TOURISM WENDAKE (SLCC) in Whistler, B.C. is also effec- the consumer in a very efficient and In Quebec, Tourism Wendake takes atively using digital platforms for sales.effective way. Over time, this approach community approach to IndigenousIts a world-class cultural facility that hashas increased their sales. These are the destination marketing with lots ofa really sophisticated online presence,things that were trying to promote engaging digital content. Their websiteand they have easily purchasable pack- across the country, says Henry.features a tremendous number of greatages and individual visits, says Henry.experiences. They take visitors downIncreased awareness around issues that funnel, leading them to easilyThe Centres page on the Destinationimpacting Indigenous people plays a purchase right there online, says Henry. Indigenous website clearly signalsstrong role in generating more interest that they are part of this ITAC initiative,in Indigenous tourism. Canadians have One glance at their homepage makesdesigned to market the best Indigenousrallied around our industry because of this clear. Visitors immediately see antourism experiences from coast toreconciliation and the residential school eye-catching image of a burning firecoast. The site focuses on local culturalfindings. We did an online sentiment with their sloganUnique place thatoutings such as tours of museum trea-combines tradition and modernity sures (think exquisitely crafted masks,survey in 2017 that showed that the prominently featured. Before scrollingtools, instruments and clothing), guidedmajority of Canadians had a negative down, the website menu at the top offorest walks and explorations of aview of Indigenous issues and people. the page offers options like Packages,Squamish longhouse and a Lilwat pitNow its the exact opposite, with over Lodging and Activities. house, as well as activities like making80 per cent of Canadians wanting to drums, baskets and cedar rope brace- support and learn from Indigenous Scrolling further down, visitors canlets. Indigenous fusion cuisine is alsopeople, Henry recalls. Canadians were browse clearly marked sections high- featured, and in the summer, visitorsin denial about the history. Now, they lighting different experiences. Packagescan look forward to weekly traditionalrealize the truth.appears first with enticing images anddinner feasts accompanied by colourful brief descriptions of packages thatcultural performances.Ultimately, e-tourism is an essential part include a snowshoe and nature package,of pandemic recovery and the growth or an overnight longhouse stay. NextIf they click on the prominentBookof Indigenous tourism in Canada. The comes Featured Activities, including fire- Online button, visitors are taken to thedemand is there, sums up Henry. Our side storytelling of First Nations mythsdigital shop on the SLCC website, wherejob is to help businesses tool up so they and legends, and workshops to makethey can easily purchase museum tourscan compete and be successful. Digital your own talking stick.and memberships. Visitors can accesscontinues to be our biggest priority.Aboriginal BUSINESS REPORT 67'