b'DIGITAL STRATEGIESH o w t w o I n d i g e n o u s e n t r e p r e n e u r s p e r f e c t e d t h e i r d i g i t a l m a r k e t i n g t o e n j o y r e m a r k a b l e s u c c e s sReaching for the CYBER STARSBy Anna-Liza BadalooI n a rapidly changing digital era,business and better engage with theirCoast and as far afield as Israel, Australia businessownersarefacedwithaudience in the online space.and Japan. multiple options when it comes tosellingtheirproductsonline.NUEZ ACRES Were now a registered brand on Amazon, Therearedifferente-commercePromoting waterless beauty andWingham notes. Years ago, that was platforms to choose from, as well as adecolonizing the pecan considered the dark side. But now, diverse mix of social media sites that canNuezAcresco-founderAnthonythats where people go for trust. Just by help drive buyers to their website. HowWingham is a proud member of Mtisbeing a registered Amazon brand (with entrepreneurs are using these digitalNation British Columbia. His companyno marketing spend) their authority on tools varies widely.is Canadas only Indigenous pecan oilGoogle automatically pushes up our own producer committed to water conserva- Google ranking. Aboriginal Business Report spoke to twotion in the beauty industry. Currently, their CCAB member companies to find outin-person sales are strongest in Vancouver,In addition to leaning into big tech how they are using e-commerce andbut they have e-commerce sales comingcompanies to use their online clout, digital marketing strategies to boost theirin from Ontario, California, the U.S. WestNuez Acresisalsoparticipatingin 48A CCAB PUBLICATION2023'