b'ENVIRONMENTHarper met Raven at the end of 2018We infuse the traditional plants to naturalWe are shifting, sort of expanding and and received the companys invest- candles. Theyre made out of soy wax andwelcoming visitors here to be able to ment in August 2019. We then startedessential oils. What makes us different ismake their own candles themselves and working right away on our first sustainablewe use soy wax instead of normal paraffinto learn about the plants and trails in our product, which is our sustainable lipstick,wax candles and also grow the plantsnew visitor centre, she says, adding that Harper says. here. A lot of people see stuff like sagethe centre is powered by solar panels. and sweetgrass in stores, but you canOne of the goals when I started this was Asfortheproductsthemselves,actually come here and see it growing,to be Mother Earth friendly, just keeping Cheekbone Beauty only uses ingredientsexplainsRobynPierson,ownerofthat a priority through all of the various that are bio-based (plant-based), fair tradeIndigenously Infused. [stages of] decision-making. and vegan. They must meet the clean standards set forth by Sephora, and areIn addition to the e-commerce side of theThe business started up two years ago not tested on animals. To produce theirbusiness, Pierson is now offering a moreduring the COVID-19 pandemic. Since sustainable beauty products, Cheekbonepersonalized experience to consumers.its inception, Pierson has been focused Beauty works with four manufacturing partners: one in Canada and three in Italy.While their beauty products will soon be hitting the shelves in Sephora across Canada, Harpers goal is to have her sustainable beauty products in Sephora locations across the globe. I feel like theres so much opportunity for us to spread our brand around the planet, she says.Inanotherstepshowcasingtheir sustainability, Cheekbone Beauty has also obtained B Corp Certification. A B Corp Certified company means we have a legal obligation to both people and the planet before profits, which is an interesting place to be when you work with investors. But gratefully, our inves-tors are Indigenous-led, and I think [they] believe in our mission just as much as we do. So, on that journey weve really discovered how we could incorporate my Anishinaabe roots into making a busi-ness and creating a company and putting products into the world.Our company was built on the Seven Grandfather teachings that come from my Anishinaabeg culture, adds Harper. And those became our companys core values. And thats what helps us make decisions. We use those as our values and principles for decision making. INDIGENOUSLY INFUSEDBased in Curve Lake First Nation, about a 40-minute drive from Peterborough, Ontario,IndigenouslyInfusedisa company that produces handcrafted candles and wax melts made from natural ingredients. This includes sage andsweetgrassthatthecompany grows and harvests, as well as other natural ingredients.Aboriginal BUSINESS REPORT 33'