b'DIGITAL MARKETINGMASTERINGDIGITAL MARKETING By Anna-Liza Badalooh a n p a C C A B a l n d i t sW hen it comes to digital marketing, there are many tools that growing businesses need to learn. Whether its r t n e r s e n d aleveragingtheirsocialmediaplatforms,optimizing website functionality, or using strategies like search d t o I n d i g e n o u sengine optimization (SEO), the path forward is unique for b u s i n e s s e s l o o k i n gevery business. For some Indigenous entrepreneurs, there can be additional challenges, t o m a x i m i z e t h e i rincluding low internet connectivity (in remote regions), financial concerns, and a lack of tools and resources on how to effectively market Indigenous m e s s a g e i n t h ebusiness in the digital space. While the COVID-19 pandemic may have accelerated e-commerce and digital marketing strategies for many e - c o m m e r c e s p a c e Indigenous businesses in Canada, their shared challenges still remain. Indigenous business owners can rely on a range of marketing supports from Canadian Council for Aboriginal Business (CCAB). The organizations partnership with Innovation, Science and Economic Development Canada (ISED) on the Canada Digital Adoption Program (CDAP) provides addi-tional funds and expertise to support digital transformation. CDAP was launched by the government in 2022 to help small and medium-sized businesses get online with new digital tools. Prior to COVID, at least 25 per cent of our businesses didnt even have a website, says Philip Ducharme, vice president of entrepreneurship and 42A CCAB PUBLICATION2023'