b'KNOWLEDGE ECONOMYMallory Rose creates online video courses on Indigenous traditions and teachings like smudging and the Medicine Wheelher. She taught me about pow wowsONLINE COURSESandsmudgingandtookmetoTribal Tradecontinuestohaveasales hockey games. component, but it is gradually moving towards knowledge sharing as its primary Smudge Circle, An Indigenous Pathbusiness.Thewebsitestilloffersprint-to Wellness consists of five learningon-demand mugs and T-shirts designed modules that cover the fundamen- by Roses staff, and she stocks smudging talsofIndigenousteachingandbundles, dream catchers and some other how to combine them with personalproducts sourced from suppliers across developmentstrategiestoliveinTurtle Island.afulfillingandhappyway,Rose explains. Since its launch, the courseEventuallyhowever,Roseexpectsto has reached more than 500 students. stockonlyafewitemsthatcomple-ment the online content as her revenueSKYALYNE.CA/FACTWevehadquiteafewfromstream shifts from one to the other. It different religious backgrounds andstartedoutas100percentfromthe beliefs.Ithinkthatenhancesyoursaleofgoodsandnowitsabout80 understanding and appreciation ofpercentfortheknowledgeproducts: thetwoonlinecourses,theYouTube different ways of knowing, says Rose.revenue, and revenue from services like I have met Indigenous people fromkeynote presentations.all over Turtle Island who I otherwise never would have met. One of myThemarketconsistsofthreeseparate most valued beliefs is appreciatinggroups.Rosedescribesoneas:allies diversityandhavingthatinclusiveornon-Indigenouspeoplewhowant mindset when you look at any of theto support and learn, but they want to traditionalteachings.Thatswhatdoitrespectfully;theydontwantto they tell you. I think all the pain andappropriate. For this group, Tribal Trade thetraumahavemadeusforgetoffersacoursecalledBecomingan that sometimes. Indigenous Ally.Aboriginal BUSINESS REPORT 39'