b'GETTING STARTEDBREAKING INTO THE E-COMMERCE MARKET By Andrew SnookI t c a n s e e mW hileAmazonhascalledeBayAcademy.Theaimis becomeamonsterto teach people the ins and outs of d a u n t i n g b u tplayer in the world ofselling on its site so they can maximize onlinesales,itisfartheir sales potential.e - c o m m e r c efrom the only option for small Indigenous business ownerseBayneedsnointroduction.Almost o p p o r t u n i t i e slooking to sell their goods, products oraslongaspeoplehavebeenable services online. Etsy, Shopify and eBayto sell goods online, there has been f o r s m a l lare just some of the other platformseBay.Foundedin1995inSanJose, andprovidershelpingsmall-scaleCalifornia, the company is arguably the b u s i n e s s e s a r esellers develop a direct connectionlongestrunningonlinemarketplace. to a global market.eBay has always been about helping p l e n t i f u l a n dsmallbusinessessucceedfromits If you have something to sell and a i t s e a s y t ostrongenoughinternetconnection,veryfoundingalmost30yearsago, says Robert Bigler, general manager, g e t s t a r t e d you can sell your products online andeBay Canada.build your own e-commerce business, no matter how small. But it can be aDesigned for both novice and veteran dauntingprospectforbeginnerse-commerceshopkeepers,eBay where and how to start?Academyteachesbestpractices onhowtousethesitestoolsand That is something that eBay, a multi- features,aswellasopportunitiesto nationalonlinetradingplatform,gain additional knowledge on driving recognized, and the reason it set upsales. There are some sophisticated itsownanonlinetutorialprogrambusinesses that are already exporting 28A CCAB PUBLICATION2023'