b"INDUSTRY INITIATIVEto pool resources, share data and advocateFor his part, Zurlinden believes that theFrom Estradas perspective, The global for our associations' members. Whether itslargest problem relocation groups have toenvironmentfrom armed conflicts to addressing policy gaps, building sustainabledeal with today is the intrusion of geopol- economic uncertainty related to tradepractices or offering clearer educationalitics into the areas of trade and economics.puts pressure on the systems supporting guidance, the Coalition gives us the infra- Though our industry does not want toworkforce mobility. These pressures ripple structure to collaborate meaningfully acrossget into the geopolitics arena, we are beingacross our members' day-to-day operations borders and sectors. impacted by geopolitics, and the Coalitionand supply chains. This is a key reason the gives us a tool to decide on ways to combatCoalition has been formed. It provides a Stephen Cryne, the Coalition chair andthis intrusion and communicate this tostructure for discussion across our sectors CERC CEO, believes strongly in theour members, he says, adding that theand provides an avenue for our shared importance of partnership and cooperation.Coalition will facilitate discussion, look atinsights and potential actions.At CERC, weve always believed in thebest practices, and work towards common power of collaboration to drive meaningfulobjectives for workforce mobility andThe Coalition has only been in place change, he says. The Coalition is a naturalemployee relocation. about two months, so its progress is extension of that beliefbringing togetherThere are many industry challenges to bejust starting to be realized, but work is the worlds leading associations to amplifylooked at by the Coalition. In addition tounderway. The emphasis at present, says our collective voice and tackle the challengesthe mandate from the original environ- Zurlinden, is on cooperation between the shaping the future of global mobility. Themental coalition to address sustainabilitymember associations, the need to broaden Coalition represents a bold step forwardand environmental issues, key concerns atthe membership, bringing issues forward for our industry. By aligning our effortspresent include dealing with the geopolit- to the Coalition from members, and across associations, were not just reacting toical issues and, like many other industries,building trust in the new system to provide changewere helping lead it. data security and hacking challenges.solutions to industry challenges. 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