b'CERC 2025 CONFERENCEADAPTING TO CHANGECERCs 2025 Conference keynoteTodd Hirsch promises to deliverkey takeaways on coping with global uncertainty TODD HIRSCHTODD HIRSCH CONSULTINGBy Warren HeeleyT he 2025 CERC AnnualHirschs expertise is needed now moreincludes the Russian-Ukraine war, unrest Conference features the themethan ever. As he states on his website, "Thein the Middle East between Hamas and New Frontiers: The New Eraworld is changing. We\'re in the liminalIsrael and, most recently, Israel and Iran. for Talent Mobility and Globalspace between the old economic order andAdd to this U.S. President Donald Trump, Work. The world is changing,a new oneand it can feel uncomfortablewhose trade tariffs are pulling apart current and geopolitics is seriously impactingand unsettling. I enable decision-makersfree-trade agreements that were negotiated economics and trade, causing uncertaintyto think clearly about the disruptive worlddecades ago.on a global scale.they\'re facing, and to navigate anything The opening keynote speaker for thethat comes their way."THIS HAS BEEN A NEW PHENOMENON conference, Todd Hirsch of Todd HirschPerspectives recently caught up with HirschON THE WORLD STAGE, CERTAINLYConsulting, is the perfect person to helpto discuss the changes that lie ahead, andNEW FOR CANADA.guide relocation professionals through thewhat conference attendees can expect toYes, for the first time since World War II, challenges facing the industry today.learn from his keynote address.politics is severely impacting global trade and conflicts are having companiesHirsch is an economist, author and leadingHOW HAVE THE RULES OF question their markets and supplyexpert on adaptability. He built his careerGEOPOLITICS CHANGED? chains. Determining risk-free supply and his expertise working with companiesFor the first time in recent history, economicschains by looking internally within a like the Bank of Canada and ATB is being heavily impacted by geopolitics,country is one option [to deal with this]; Financial, as well as the think tank which is making companies worldwide veryhowever, internal supply chains are a Canada West Foundation. concerned about the global economy. Thiscostly approach.14PERSPECTIVESFall 2025'