Spring/Summer 2026   Insight 
13
CMPX 2026
helps drive our memberships, as well to 
grow the organization – grow its reach,” 
said Michelle Houle, president of  
the organization.
Beyond shaking hands with future 
clients and customers, the expo was 
a chance for exhibitors to learn more 
about the industry and its people 
firsthand. “What I've learned more than 
anything from being here is that this 
industry is a very small community – 
everybody knows,” said Catherine Holt, 
director of marketing and customer 
experience at Master, host of the show’s 
Masterville interactive contractor neigh-
bourhood. “This is such an important 
show for Canada, so we're really proud 
not only to be part of it – seeing the new 
products, meeting new people, learning 
about what’s going on – but to be a 
major sponsor as well.”
kiosque de nombreux étudiants, apprentis 
et commanditaires potentiels, ce qui  
gonfle nos rangs et élargit la portée de 
notre organisation », a déclaré Michelle 
Houle, présidente.
En plus de tisser des liens avec de 
futurs clients et consommateurs, l’expo a 
permis aux exposants de mieux connaître 
l’industrie et ses acteurs, de première 
main. « Ce que j’ai surtout retenu, c’est 
que tout le monde se connaît », a déclaré 
Catherine Holt, directrice du marketing 
et de l’expérience client chez Master, l’en-
treprise qui animait le quartier interactif 
des entrepreneurs Masterville au salon. 
« Ce salon est vraiment crucial pour le 
Canada. Nous sommes donc très fiers 
d’y participer, d’y découvrir de nouveaux 
produits, d’y nouer des contacts, de nous 
tenir au fait, mais aussi d’en être un 
commanditaire majeur. »
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