b'MICROBREWERIESmodel out of their small east side brewerywhere their margins are the highest. ItsForemost in the Holdens mind, however, in Torontos Upper Beaches neighbour- thrilling because we sell out all the time,is ensuring that the community feel of hood. Sarabeth wanted a welcoming,Sarabeth says. their small brewery remains intact, as accessible place people could call theirwell as maintaining the high quality of spot. And thats what it is. A focus on anSean and Sarabeth plan to start sellingtheir brew. The company also wants to all-encompassing community was [there]to large retailers in a couple of yearsbranch into non-alcoholic beer, which from the get-go, she says. I wanted toand are looking to enlarge their brewerythey view as a growing market. Were make memories.to help them accomplish this. A largerdeep in market research around non-alcoholic beer, says Sarabeth, noting The brewery now produces about 3,200space will accommodate the pasteuriza- that the distribution of non-alcoholic litres a month, or roughly 8,000 beers,tion equipment required by regulatorsbeer out of province is not nearly as regu-which is on the smaller productionfor large commercial beer distribution.lated as alcoholic beer. end of craft breweries. Yet despite itsOnce capacity is increased, there will compact size, demand is high, primarilybe room for expansion into the LCBOStrict regulations continue to be a major in the sale of kegs out of the tap roomand other retailers, as well as restaurants.barrier for beer producers looking to distribute alcoholic beer out of prov-ince:provincial liquor laws often restrict imports and shipping direct to consumers. Only the western provinces of Alberta and Manitoba have no set limits on the volume of beer that can be brought into the province. As for the balance, compa-nies must navigate a mixed bag of regu-lations for direct shipping, which greatly inhibits smaller, lower-capacity brew-eries from expanding their reach. Its really hard, Sarabeth says. Depending on which province or territory youre jumping through hoops, and it takes a lot of time and energy.Surprisingly, the name Red Tape Brewery has nothing to do with bureaucratic red tape. It has its origins in the fact that when Sean initially home brewed, he would use red electrical tape to wrap around the bottles as a cost-effective label. It does make a really good joke though, Sarabeth says. INUIT INFLUENCE Sarabeths mother is from Nunavut, and the couple often tap into her unique family history for inspiration in naming their brews. Sarabeth recalls her mother Come work with us sending a box full tea to her grandfa-ther up North, which they would then We are innovators who believereceive back months later full of nikkuq or dried caribou meat. So, we did a beer that successful collaborationcalled tea and we just wrote it in syllabic, comes from all over canada Sarabeth says.Creating a legacy of beer that celebrates and embraces cultures guides the Red Tape Brewery philosophy. Sarabeth regularly looks to integrate names and ingredients from her home community of Pangnirtung in Nunavut, and she and her husband also look to share stories of their customers. Its just the way that we operate, Sarabeth says. We tell stories, and respect peoples stories, and do our 30A CCAB PUBLICATIONFall 2023Hitachi Energy_CCAB_Sept 2022.indd 1 8/29/2022 12:35:25 PM'