b'MICROBREWERIESRed Tape founders Sean and Sarabeth Holden (far left) have successfully launched a microbrewery in their east-end Toronto neighbourhood that not only produces its own craft beer but also offers customers their own bespoke brewsA CHANCE BEGINNING to buy. Finding the Toronto housingConstruction of the tiny breweryits Red Tape Brewery is a novel example ofmarket too challenging, they boughtless than 1,000 square feetbegan a company that has carved out a nichea brewery instead. We were like, letsjust before the COVID pandemic, which for itself in the countrys vibrant micro- open a brewery and maybe one dayadded significant delays. But eventu-brewery market. The little brewery basedwell sell enough beer so that we canally all the pieces fell into place and the in Torontos east end not only producesafford something we actually want,business began operating on what the its own craft beer, but also what ownersSarabeth laughs.Holdens call a hyperlocal distribution SeanandSarabethcallbespoke brewscustom-brewedbeerfor individual clients. The idea for the business model began when Sarabeth was pregnant with their first son, and Sean, a homebrewer for 10 years, decided to brew a special orange and ginger Saison to mark the occasion. He sent out bottles to their friends with instructions to open them only after the birth announcement, in early January 2018. We got all these photos back, people popping the beer and celebrating the birth of our child, Sarabeth says. Thats now what we call our Celebration Saison. Thats where the idea of bespoke beer came from. Clients looking to have a beer crafted just for them spend time online and in person with the couple, who learn what theyre looking for in a beer. The result isE.S. Fox Limited is committed to building relationships with Indigenous Peoplesa brew that is specifically tailored to bothand Communities based on principles of integrity and trust to ensure fullthe customer and their eventa one-of- participation in the areas of business development, employment, and procurement.a-kind product. Its like craft beer, but REALLY craft beer, Sarabeth says with a smile. We call it bespoke beer because you know its fully custom. The couples business got going in 2019,www.esfox.com | 905-354-3700 | hr@esfox.comwhen they began looking for a house Aboriginal BUSINESS REPORT 29'