b'CERC BOARDNEW ENERGY,NEW PERSPECTIVESCERC adds two key industry professionals to its talented boardThere are two new faces sitting around the CERC board table this yearvirtually for now. Join us in welcoming industry experts Ellie Sullivan and Cristina Guida. You can learn more about them below.Given that the changes were all facing are undeniably more forceful and relentless, CERC has never had a more important role to play in promoting the value of mobility than it does todayELLIE SULLIVANWhat will be your priorities?Senior Vice President, Advisory ServicesIm looking forward to working with the board to advance the Weichert Workforce Mobility belief that a mobile workforce is vital to organizations and the world. We have a huge labour shortage and there are talented, Tell us a bit about your professional background.eager people willing to fill those jobs if we can leverage mobility to I started my professional career in HR as a generalist but movedbring people to jobs or jobs to people. Im also going to be serving into relocation (no pun intended!) pretty early on. Ive spenton the Research Committee and supporting the Willingness to decades in mobility now, and 35 years with Weichert WorkforceRelocate study and the compliance project with Seneca College.Mobility. The work I do as head of our Advisory Services prac-tice really affords me a great vantage point to monitor trends and forecast where our industry is going. I have the privilege ofWhat attracted you to relocation? working with a great team and serve on the Senior LeadershipI learned from my parents that hard work can be rewarding it Team at Weichert. I also get to work with a really diverse clientgives you a sense of purpose. Well, I know it sounds aspirational, base and am responsible for our thought leadership, knowledgebut I believe if we can help people find their sense of purpose sharing initiatives, benchmarking, policy development and otherthrough a relocation or new job, were helping humanity realize consulting projects, like conducting Optimization Labs and doingtheir potential. Oh yeah, and I really like the people I get to work voice of the customer research. Its really exciting work!with from all over the world! Why did you decide to join the CERC Board? Do you have any parting words to our readers The members of CERC are really vested in helping one anotherabout volunteering with CERC? and its so gratifying to be able to share my expertise through conference sessions, articles and networking. Im looking forwardGiven that the changes were all facing are undeniably more to leveraging my research, problem solving and leadership skillsforceful and relentless, CERC has never had a more important to help CERC and our members prepare for, embrace and navi- role to play in promoting the value of mobility than it does today, gate the accelerated waves of change that were all facing.and Im honoured and proud to help.12PERSPECTIVES Winter 2021'