b'BUSINESSNECESSITY LEADS TO CREATIVITYBY DOMINIC RUBINOThe surprisingT his pandemic, in some ways, has beenIll be clear here and say that I am no econ-a blessing in disguise. Dont get meomist. Im just a businessman. But I do know wrong, there have been unspeakableStrategic Planning. Getting things sorted in positives oftragedies. But Im not talking aboutcase the world throws the unknown at us, and the medical situationIm talking about theas of a few months ago, the unknown did get wake-up call we got as business owners. thrown at us. COVID-19 We had some lucky breaks when it cameBeing clever, lean and nimble are more to this global disaster. We still have electricityimportant than ever. Our teams realize that and running water. Roads, rails and shippingpennies and dimes matter. Remember when arestillopenandoperating.And,afterayou started your business? You had a truck while, construction kept on moving forward.and some tools and probably not much more. While all of that is all well and good, theBut you did have hustle, moxie and determi-pandemicstillhituswithanimpactthatnation. You knew you had to make it work. will last forever. This is what I would call anI like to say, It isnt what you got, its what ECHO, but well get to that later. you do with youve got. 32lROOFINGBC l SUMMER 2020'