b'RECRUITMENTpotential talent to practical careerencouraging promotion fromthe curve so that young people information, connections andwithin, and acknowledging anddont view construction as a third educational resources. respecting the needs of ourchoice, but instead consider it as workforce, asserts Ruggieri. their first.For OSWCA, engaging the next generation of talent is of primeRetention strategies will vary,All told, sums up Brewster, Our importance. Its a job that finds staff,as will the tactics for gettingindustry partners and OSWCA members and volunteers taking antalent through the door. Whatare all trying very hard to get out active role in reaching out to youth.counts is recognizing the need toin front of youth and get them For example, says Brewster: Oneboost talent recruitment efforts,interested in what our fields of the most visible things we do areengaging with those who can fillhave to offer. For employers, the Construction Days where we takethe gaps, and then keeping themsolution is about finding the time the students out to jobsites acrosssatisfied in their roles. Theresto do that and making sure were Ontario so they can see firsthandno one solution, says Manahan.all getting out there championing the work thats being done and listenBut the long-term goal is to bendour industry. to real people who have chosen skilled trades as their career. Last, but never least, are the governments efforts to draw interest to the trades through educational initiatives and by reducing apprenticeship ratios and supporting outreach initiatives. Even still, some argue there is more that provincial and federal leaders can do to clear a path toINTEGRATEDthe trades. FRAMEINCENTIVE TO JOIN COVER &Attracting talent is only halfSYSTEMthe challenge. The other half is learning what makes talent across all demographics tick (e.g., Gen Ys, Millennials, Boomers, etc.) and offering them the compensa-tion, lifestyle and incentives to match. The way we attract and maintain talent is by creating and maintaining a consistently safe and positive working environment, IFC MAINTENANCE HOLE SYSTEMA SOLID, ROBUST, IMPENETRABLE MH SYSTEM THAT LASTS MUCH LONGER THAN CONVENTIONAL INSTALLATIONSFOR MORE INFORMATIONELIMINATES INFLOW & INFILTRATIONON RECRUITMENTMINIMIZES ROAD DETERIORATION, LONGER LIFE CYCLE INITIATIVES IN THEDIMINISHES MAINTENANCE COSTSCONSTRUCTION SECTOR:DUCTILE IRON FRAME (220% STRONGER THAN CAST IRON)ConstructU.ca ATER I A NO MORE WEAK GRADE RINGSM Lmyocca.caQUICK & EFFICIENT ADJUSTMENTSCareersinconstruction.ca jobtalksconstruction.ca GUAR EE APPROVED, SPECIFIED, LICENSED ACROSS ONTARIOANTH 2 OSWCAWinter/Spring 2020 25'