b'RECRUITMENTAs an example, OSWCA is very active in the Ontario ConstructionDESPITE THE DESIRABLE PAY, Careers Alliance, says Cautillo, pointing out that in the pastOPPORTUNITIES AND LIFESTYLE THAT year, the Alliance has hired a new coordinator and been totally restructured so that its messagingCAN COME WITH A CAREER IN THIS FIELD, appeals to todays youth.MORE NEEDS TO BE DONE TO ADDRESS What is very important, adds Cautillo, is to get the messageANTIQUATED AND OFTEN NEGATIVE across that the sewer and watermain sector, like all otherIMPRESSIONS OF THE INDUSTRYconstruction sectors, needs people from all walks of life to fill all the roles in the industry. Its not a one-size-fits-all, its not just about skilled tradesits every facet of the sewer and watermain industry. We need people to work in the office, to estimate, as project managers, water operatorstheres a job that would suit everyone. The construction industry faces several key barriers to attracting and retaining new entrants. The most pressing, however, may be fighting misconceptions about the job itself. The challenge with attracting talent to our industry is that the sewer and watermain industry can carry a negative stigma with it, says GTSWCAs Ruggieri. Even the name itself brings up images ofTHE CHOICE IS YOURS!sewage, mud, rain and snowall things that dont exactly encourage people to find out what were actu-ally about.Certainly, despite the desirable2 .99% or PARTS Financing o\x0eerpay, opportunities and lifestyleCREDITthat can come with a career inGet a parts credit of $1 per liter of fuel this field, more needs to be donefor 48 months * consumed by the machine for the rst to address antiquated and often1,500 hours or the rst 24 months negative impressions of the industry.(whichever comes rst).**These negative perceptions can be particularly strong with high school+ 24 months FREE+ 24 months FREE students, who are arguably the idealconnectivityconnectivity choice for filling the talent gap, but*O\x0eer valid only on selected models.whose views of the industry have been shaped by their parents or MAC 04-19teachers who have steered them away from the pursuit of a skilled trade in favour of a university education. We need to replace the mythsOFFER FOR A LIMITED TIME.surrounding skilled tradesGet a quote now! Contact us.with positive narratives, insists Ferreira. They can be re-branded1 866 730-0253|toromontcat.comby promoting how these careers*O\x0eer valid on selected models for a limited time only. **Certain conditions apply. enable young people to pursueO\x0eer may change without prior notice.their passions and be true to themselves, contribute to the H 2 OSWCAWinter/Spring 2020 23'