b'HUMAN RESOURCESIF YOU WANT TO GROW THE NUMBER OF PEOPLE WHO VISIT AND THEN, MOST IMPORTANT, RETURN TO YOUR COMPANYS SOCIAL MEDIA PAGES, YOU NEED TO BE CONSISTENT ABOUT YOUR POSTING TIMETABLE MAKE SURE THERE IS A THEMEIt is not enough to have prospective employees visit your social media pages once and never come back. The key to catching Millennials attention is to make your social media pleasing to the eye; if they enjoy looking at your page they will visit it more frequently. The information will also be clearer and easier to follow if you have a theme/pattern.BE CONSISTENT ABOUT HOW OFTEN YOU POST NEW MATERIAL Decide on how often you will post to your social mediaand then stick to that timetable. If you want to grow the number of people who visit and then, most important, return to your companys social media pages, you need to be consistent about your posting timetable. No one will have interest in a page that hardly posts. This does not capture any aware-ness, will draw the audience away, and make you less rememberable.MAKE YOUR INFORMATION CLEAR AND EASY TO UNDERSTANDMillennials do not want to spend 20-plus minutesCONSIDERATIONS FOR looking for a small piece of information on your website. That is why you should consider socialUSING SOCIAL MEDIA media: you need to capture their interest in your company through your social media postings. Be asHere is a checklist from Nicole Stoikos, Career simple as you can be per post. The point is to captureCoordinator, Ontario Construction Careers their attention. They can then research more detailsAlliance (OCCA), on how OCCA approaches through your companys website. social media. POST RELEVANT INFORMATION Make sure you consider the following: Relevant, key and/or cool information is importantBrandingto post. Millennials enjoy straightforward information that is easy to access. You want to catch their eyeThemeand draw attention to your company. For example, Ontario Construction Careers Alliance (OCCA) postsConsistency salary range charts for specific jobs in the construc-tion industry. In a similar way, if the informationInformational contentcontained in your social media posts about a salary/job/opportunity that your company offers catches aClear and easy to understand Millennials attention, then you have captured them and their interest. From there, they will hopefullyClear and cool facts that draw attentioncheck out your website for more information regarding the role that caught their eye. H 2 OSWCASpring 2020 19'