b'HUMAN RESOURCESATTRACTING NEWWORKERS WITHSOCIAL MEDIABY NICOLE STOIKOS, CAREER COORDINATOR, ONTARIO CONSTRUCTION CAREERS ALLIANCE (OCCA) Twitter, Facebook, Instagram and LinkedInare the go-to recruitment tools for reaching MillennialsT he Ontario Construction Careers Alliance (OCCA) uses social mediaTwitter, Facebook, Instagram and LinkedInas integral compo-nents in its mandate to attract young persons to the construction industry.H2OSWCA magazine asked Nicole Stoikos, Career Coordinator, OCCA, for practical tips OSWCA member companies can use in their social media to help them attract Millennial employees.BRANDING Its important to make Millennials remember your companys name, logo and what your company does through social media. While they are viewing your page, you want them to remember what your company does and how it functions. Be specific about your companys information. THE ONTARIO CONSTRUCTION CAREERS ALLIANCE (OCCA) USES SOCIAL MEDIATWITTER, FACEBOOK, INSTRAGRAMAND LINKEDINAS INTEGRAL COMPONENTS IN ITS MANDATE TO ATTRACT YOUNG PERSONS TO THE CONSTRUCTION INDUSTRY OCCAs social media initiative, shown here, presents concrete information and eye-catching, modern images to attract new people to the trade18 H 2 OSWCASpring 2020'