b'HUMAN RESOURCESMANAGING THE MULTI-GENERATIONAL WORKFORCEBY MATTHEW BRADFORDFinding the right balance between what motivates each generation and how they want to be engagedT here is no singular face of the sewer andOntario. The industry is experiencing what were watermain workforce. More than ever,calling a social phenomenon where weve got five industry offices and job sites are populatedgenerations working at the same time, from your older with talent from different generations,traditionalists who are nearing retirement down to each of which requires unique strategies toGeneration Zs (Gen Zs) who are just getting into their attract, retain and engage. first jobs. From a human resources perspective,Weve never seen this many demographic groups 2020 is a critical year for employers in the constructionworking together in the sewer and watermain sector sector, says Cheryl Claringbold, Human Resourcesbefore, continues Claringbold, and its proving to be Partner with HR Performance and Results, of Barrie,a challenge to manage that workforce. 14 H 2 OSWCASpring 2020'