b'Message from the ChairMessage de la prsidente du ConseilAnnie BrunelleI J entame mon mandatla prsidence du conseil du CERC begin my term as chair of CERC with deep gratitude for the leaders who have shaped our organizations legacy. My sincereavec une profonde gratitude envers les leaders qui ont faonn thanks to you, Heather Lake-Wellington, for your outstandingnotre organisation. Je remercie sincrement Heather Lake-leadership last year, and to all previous board members andWellington pour son leadership exceptionnel. Je tiens aussi volunteers whose dedication and vision have built the strong, inclu-remercier tous les anciens membres et bnvoles dont le dvoue-sive community we enjoy today. It is an honour to follow in yourment a bti la communaut solide et inclusive dont nous profitons footsteps and to serve alongside such passionate professionals. aujourdhui. Cest un honneur que de suivre vos traces et de servir As I step into this role, I am energized by the possibilities that lieaux cts de professionnels aussi passionns.ahead for our organization and our industry. The world of talentAlors que jentre en fonction, je suis stimule par les possibilits qui mobility is evolving at an unprecedented pace, and CERC stands atsoffrentnotre organisation etnotre secteur dactivit. Le monde the forefront ready to lead, innovate and connect. de la mobilit des talents volueun rythme sans prcdent, et le Earlier this year, our community gathered in Calgary to celebrateCERC estlavant-garde, prtdiriger,innover etcrerachievements and share insights. The conference was a testamentdes liens.to the expertise, passion and commitment that define CERC. ThisPlus tt cette anne, notre communaut sest runieCalgary pour year, I want to build on that momentum by setting a bold agenda forclbrer les ralisations et partager des connaissances. Le congrs a growth and impact. tmoign de lexpertise, de la passion et de lengagement qui dfinis-I want to extend my heartfelt appreciation to everyone who playedsent le CERC. Cette anne, je veux tirer parti de cet lan en tablis-a part in making our recent conference such a resounding success.sant un programme audacieux ax sur la croissance et limpact.In particular, the dedication and hard work of the ConferenceJe tiensexprimer ma sincre gratitudetoutes les personnes qui Committee and CERC staffStephen Cryne, Susanna Shankmanont contribu au grand succs de notre rcent congrs. Je souligne en and Ridwan Ahmedwho all truly embody the spirit of CERC.particulier le dvouement et le travail acharn du comit du congrs Their efforts were instrumental in elevating this years event,et du personnel du CERCStephen Cryne, Susanna Shankman et resulting in our highest ratings to date and setting a new standard forRidwan Ahmedqui incarnent tous vritablement lespritexcellence within our community. du CERC. As managing director, Total Rewards at Air Canada, I haveComme directrice gnrale, Rmunration globaleAir Canada, witnessed firsthand how global trends like hybrid work, digital trans- jobserve comment le travail hybride, la transformation numrique formation and shifting demographics are reshaping the way organ- et lvolution dmographique remodlent lattraction, la rten-izations attract, retain and support talent. The challenges we all facetion et le soutien des talents. Les dfis sont complexes : politiques are complex. Evolving immigration policies, housing affordability,dimmigration changeantes, abordabilit du logement et incertitude and economic uncertainty require us to be agile and proactive. conomique exigent agilit et proactivit.But with challenge comes opportunity. CERCs strength lies in ourMais qui dit dfi dit occasion. La force du CERC rside dans notre ability to bring together diverse voices, foster collaboration, and drivecapacitrassembler diverses voix etsusciter des changements meaningful change. Our mission is not only to support our members,significatifs. Notre mission est de soutenir nos membres tout en but to shape the future of talent mobility in Canada and beyond. faonnant lavenir de la mobilit des talents au Canada et ailleurs.PERSPECTIVESPublished by: National Sales ExecutivesSales / Branch ManagerPerspectives examines and reportscorrectness or sufficiency of articles is published quarterly for the: Derek de Weerdt, April Hawkes, Nancie Priv on issues related to the relocationcontained herein. Members of CERC Canadian Employee Relocation Council Dawn Stokes Published December 2025 and movement of employees for thereceive one annual subscription with Tel: 416-593-9812www.mediaedgepublishing.com Senior Design Specialistbenefit of employers moving theirtheir membership dues. Subscriptions Toll Free: 866-357-CERC (2372)33 South Station StreetKrista Zimmermann Publication Mail employees and the organizationsare available to members and www.cerc.ca Toronto, ONM9N 2B2Agreement #40787580 that provide support services. Thenon-members for $50 each per Design SpecialistReturn undeliverable copies to:opinions expressed in Perspectivesyear. Articles and contributions are Toll Free: 866-480-4717Bethany Giesbrecht Canadian Employee Relocation Councildo not necessarily reflect the viewswelcomed, however, MediaEdge robertt@mediaedge.ca President1235 Fairview Street, Suite 311of CERC. Information contained inPublishing and CERC reserve the PublisherKevin Brown Burlington, ONL7S 2K9 this publication has been compiledright to publish and edit any article Robert Thompson Senior Vice Presidentfrom sources believed to be reliable,submitted. All published articles remain EditorRobert Thompson however, the publishers cannotthe property of CERC and may not be Roma Ihnatowycz be responsible for the absolutereproduced without permission.PERSPECTIVES is printed on 10% post-consumer FSC certified paper using soya based inks. When necessary to mail an issue in an enclosure, we use an environmentally-friendly, 100% oxo-degradable poly-wrap.6PERSPECTIVESWinter 2025'