b"RELOCATION SERVICESMOVINGTHE CRMEDE LA CRME By Kelly ParkerRelocating always requires exceptional service,but moving top-tier executives is in a category all its ownI n the exciting and ever-changingFor a firm like Cartus, thats the default,For the C-Suite executive, those are not world of relocation, one thing remainssays Tamara Breuel, vice president ofa simple matter of take-your-pick. With constant: relocating the highest- Global Talent Mobility at the company.regard to housing, available inventory, level C-Suite executives demands aWhat makes our program unique is thatfor instance, can be a challenge. If you deft touch, and often maximum doses of[our reps] are really available 24/7/365,have a $15,000 a month budget, explains patience and stress tolerance.meaning that they're available nights,Badhwar, there are not a lot of places weekends and holidays. They makeavailable at that level.These leaders in the world of business,themselves available at the convenience politics or sports devote most of theirof the executive, truly taking a conciergeThat doesnt even account for more energy to their vocations, so deliveringapproach to how they manage everyspecialized circumstances. Breuel cites a a seamless relocation experience isrelocation. They not only proactivelyrelocation where the executive was being absolutely paramount. As the demandscoordinate the services, but they managetransferred to a remote island, which involved in providing that experienceall of the administrative work. That maypresented some obvious challenges, escalate, so too do the challenges forsound trivial, but it's really not. including finding suitable housing. Our relocation agents to be able to respond topremier executive specialist worked really them, to adapt, to pivot, and most critic- COMPREHENSIVE SERVICES closely with our destination services ally, to get everything just right. provider to secure housing and to Things like travel are typically arrangedpurchase essential household goods items While all relocation companies will,by the executives company and could beprior to the executive's arrival. We not of course, put their best foot forwardbusiness or first class, or even private. Atonly wanted them to have a comfortable in providing required services for anythe destination, the list of details that thestay, but we also had to demonstrate to client, the difference between a so-calledassigned relocation representative needs tothem that personalized and thoughtful regular client and a top-level executiveattend to is normally comprehensive. relocation support.client is the level of expectation, not justby the client, but often by their The broader strokes might include a moreBadhwar does his best to brief executives executive assistant.detailed provision for schools and housing.about what to expect when coming to Oftentimes, it seems like the assistants are the senior exec because of how muchWe try to assign very seasoned they take on, and how much they actually project upon us in what they require usand experienced consultants to to do,, explains Nitin Badhwar, vice president of Welcome Home Relocations.service these individuals because Typically, what we end up doing is, we try to assign very seasoned and experienced consultants to service these individualsthey have tenure and experiencebecause they have tenure and experience, and theyre just better at dealing with situ- - Nitin Badhwar, Welcome Home Relocationsations that might be thrown at them. Summer 2024PERSPECTIVES21"