b"CERC BOARD WHAT IS YOUR WHAT DO YOU VIEW AS THE KEY CHAL-PROFESSIONAL BACKGROUND? LENGES FACING RELOCATION TODAY?Im coming up to my 25th year in the busi- The biggest challenge is coming out of the ness. I had previously worked in sales andpandemic and determining what it means honestly had no plan on getting involvedfor the mobility industry. Everybody in relocation. But I saw a job ad for anknows were not going to get back to organization involved in internationalnormal, but there are opportunities for services and given that I had spent a lot ofthe industry going forward and we need to time in Europe and lived in Germany for afind the right spot between what was the bit, it piqued my interest.norm in the past and what it will be in the One thing led to another and I joinedfuture. It will be different, so the industry what was then an international movingneeds to be flexible and adaptable. company. And once youre in this busi- There is also the challenge of finding the ness, its hard to get out! So one thing ledright balance between technology and to another and my relocation career climbpeopleits about finding that balance developed organically.of using technology effectively while not MARK SCHUELER WHY DID YOU DECIDED TO JOIN being dominated by it. Vice President, THE CERC BOARD?WHAT WILL BE YOUR PRIORITIES Business Development CanadaFor the past 24-plus years Ive been sittingDURING YOUR TERM?Bristol Global Mobility on various CERC committees, includingI'm co-chair of the CERC Marketing the Conference Planning CommitteeCommittee so thats the first step: my during the year of the pandemic. That wasnumber one priority will be reaching out a big challenge, and nobody on the teamand looking at new ways to grow the got the full experience of sitting on membership base. that committee.I think that is a strength of mine At the same time, I had industry peers andidentifying and looking at fresh, new ways colleagues suggest I should join the CERCto attract members and to show value to Board. I realized that with my range ofpeople who are considering joining, as well experience I could bring fresh ideas andas differentiating ourselves froma lot of value to the role. From a personalother groups.perspective, I also felt it would be an excel-lent opportunity to learn from a really great group of individuals. PARTNER WITH US FOR YOURFAST TRACKThe professional mover you can trust.TO SUCCESS!PUBLISHINGDIGITALADVERTISINGContact Robert Thompson 1.647.494.4229 New locations in Toronto, ON & Kitchener, ON www.matco.ca www.mediaedge.ca18PERSPECTIVES Winter 2022"