b'RELOCATION POLICIESKEEPING PACE WITH POLICY TRENDSBy Matthew BradfordAdapting to new trends impacting relocation policiesbecomes an industry normT he policies governing employeeemployee value proposition (EVP) duringAnd yet, companies are not exactly in a mobility are never set in stone.the amplified war for talent.position to spare no expense. Here lies As many presenters touched onthe balancing act that many firms face in at CERCs 2022 conference,If anything, mobility policies havecreating talent-friendly mobilityemployers and their mobilitybecome more weighted in favour ofexperiences that dont add to current partners are continually finetuning theemployees, says Dean Hefford, industryfinancial stresses. rules and parameters that govern theirveteran, and co-founder and managing relocation programs. It can be hard todirector with the newly formed SproutFinding safe, appropriate housing for keep pace amid constant change, but hererelocation firm. We find many of ourtalent is no small expense for relocators. is where a snapshot of key policy trendsclients are looking to provide more valueYet employers are compelled to make the can assist.to their employees during a relocationprocess as quick and painless for their and create packages that are going to looktalent as possible, even if that means From a birds eye view, it is safe to say thatgood, feel good, and do all the things thatpaying a bit more to navigate difficult talent satisfaction remains a key driver forget them from A to B happy and ready housing markets.mobility policy development. This hasto work. been the case for years, but companiesWere seeing more dialogue and action have grown even wiser to the role mobilityKeeping talent content is a strategy thataround specific policy changes to assist programs play in strengthening theirwont be going out of style any time soon.employees through the hardships of 12PERSPECTIVES Winter 2022'