b'SEMAINE NATIONALE DES COUVREURSLquipe de Groupe Raymond a particip activement The Groupe Raymond team actively participated in Roofing Week activities aux activits de la Semaine des couvreursmedia feeds. That includes Groupe Raymond, a company thatCela inclut le Groupe Raymond, une entreprise qui a form formedaninternalcommitteetogeneratecontentfortheun comit interne pour produire du contenu.La Semaine campaignthroughouttheweek.Forus,NationalRoofingnationale des couvreurs tait pour nous un excellent moyen de Week was a great way to promote the trade and expose the typepromouvoir le mtier , a dclar Pierre Lafontaine, vice-pr-of work we do with our community," says Pierre Lafontaine,sident du dveloppement.Les gens que nous rencontrons thecompanysVPofbusinessdevelopment."Thepeople lextrieur de lindustrie commentent les publications quils we meet outside the industry would comment on the postsvoient sur notre page Facebook. they saw on our Facebook page and a lot seemed genuinelyLa campagne sest mme avre tre un outil de recrute-surprised by what we do daily." The campaign even proved toment, dit M. Lafontaine.Nous avons reu quelques demandes be a recruitment tool, adds Lafontaine. "We had a few requestsde travailleurs dsireux de se joindre au Groupe Raymond, ce from workers looking to join the Groupe Raymond, which isqui est excellent compte tenu de la pnurie de main-duvre. excellent considering the labour shortage we are experiencing." Atlas-Apex Roofing de lOntario sest aussi jointelv-Ontario\'s Atlas-Apex Roofing also joined the event. Likenement.Lentrepriseaprofitdeloccasionpourpartager other participating companies, the firm used the opportunitydes images de plusieurs de ses projets.Dans lensemble, la to share images from several of its projects. Overall, the weeksemaine sest trs bien droule , raconte Jacques Beaulieu, went really well, reflects Jacques Beaulieu, senior provincialdirecteur provincial dAtlas-Apex et actuel prsident de lACEC. manager with Atlas-Apex and CRCA\'s current president. For Pournous,ctaitgnialdobteniruneexpositionsuppl-us, it was great to gain the extra exposure for the roofing tradementaire qui pourrait aiderattirer plus de travailleurs dans across Canada, which may help to draw more workers intole mtier. the trade. La mission ultime de la Semaine nationale des couvreurs National Roofing Week\'s ultimate mission was to generatetait de faire vibrer lindustrie, etbien des gards elle a russi. buzzfortheindustry,andinmanywaysitsucceeded.InEn plus de stimuler la participation par les mdias sociaux, la addition to driving engagement via social media, the campaign was picked up and boosted by several industry media outlets,campagne a t capte et renforce par plusieurs mdias de including the Daily Commercial News, and Roofing Contractorlindustrie, y compris le Daily Commercial News et la revue magazine in the U.S. Word of mouth among CRCA\'s memberRoofing Contractor aux tats-Unis. Le boucheoreille parmi networks also helped drive the messages home. Looking ahead,les rseaux des membres de lACEC a galement contribu CRCA aims to turn Canada\'s version of the National Roofing faire passer les messages chez nous. LACEC visefaire de Week into an annual event, attracting even more participantslaSemainenationaledescouvreursunvnementannuel. in 2021. We want to get even more of our people engaged in Nous voulons faire participer encore plus de gens, conclut this event, says Brunet, Whether that means helping themM. Brunet, que cela signifie aider les participantsdvelopper developtheirsocialmediapresenceorpostingimagesandleur prsence dans les mdias sociaux oupublier des images stories on their behalf. et des histoires en leur nom.To view a wrap-up video from the campaign, please visitPour voir une vido de conclusion de la campagne, visitez https://https://roofingcanada.com/canadian-roofing-events/national-roofing-week/. roofingcanada.com/canadian-roofing-events/national-roofing-week/. AUTOMNE/HIVER 2020 COUVERTURES CANADA 19'