b'INDIGENOUS TOURISMTHE PULL OF Warrior Women in Jasper, Alberta, doing an organized plant walkINDIGENOUS TOURISMI n d i g e n o u s t o u r i s m i n C a n a d a i s h a v i n g i t s m o m e n t a s g r o w i n g i n t e r e s t f r o m a b r o a d p u s h e s d e m a n dBy Andrew SnookT here is an industry that standsis significant and growing demand fromFrance, Germany, the U.K., Australia poisedtodeliversignificanttravellers around the world looking forand Japan, says Keith Henry, president revenue, good-paying jobs andunique Indigenous experiences.and CEO of the Indigenous Tourism manyotheropportunitiesforAssociation of Canada (ITAC).Indigenous entrepreneurs acrossWeve [definitely] seen a growing interest Canada. That industry is Indigenouswith international visitors, and its specif- Most of the tourists expressing interest tourism, and the best news is that thereically about six core markets: the U.S.,in these experiences have previously 76A CCIB PUBLICATIONFall 2024'