b'STREAMING SERVICESTHEGOLDENS treaming services dominate howCanadiansconsume visualmedia.Ninetyper centofadultsinCanada use streaming services and AGE spend an average of 10 hours perOFweek watching content. Conversely, traditionalTVusagecontinuesits decline in favour of the more flexible, accessible and tailored services that STREAMING streamingprovides.Thisismost prominent in the 18 to 34 age group where 92 per cent of people subscribe to at least one streaming service. Theriseofstreamingplatforms has created new opportunities for W i t h s t r e a m i n g s e r v i c e s o n t h eIndigenous storytellers across Canada, bypassing the traditional film and TV r i s e , w h a t s o r t o f s m a l l - s c r e e nroutes by offering a new gateway to global audiences. Platforms like o p p o r t u n i t i e s l i e a h e a d ? CBC Gem, Netflix and Crave have all invested in Indigenous content, both By Gavin John with creators and on-screen repre-sentation to tell their stories authen-tically to a wider audience. According 34A CCIB PUBLICATIONFall 2024'