b'EXPORT PRIMERExporting your GOODS ANDSERVICESBy Andrew Snookh A p r i m e r o nF orabusinesstogrowandremain competitive. For many compa-succeed, there is a constantnies, large and small, its becoming an o w a n d w h yneed to increase market shareessential part of building their business and and expand the customer base.remaining resilient.t o e x p o r t :One of the biggest opportunitiesand one not often considered by small-The first question many small business w h a t e v e r yand medium-sized businessesis theowners have is Why export? To answer I n d i g e n o u sexport market, i.e., selling products andthis, Aboriginal Business Report spoke services to potential customers outsidewith Todd Evans, Export Development c o m p a n yof Canada.Canadas (EDC) lead for Indigenous exporters. According to Evans, there are n e e d s t o k n o w Yet, in a world of global markets andmany reasons why companies should be competition, exporting is becominglooking at markets beyond Canada for increasinglyvitalforcompaniestotheir goods and services.54A CCAB PUBLICATION2023'