b'VOX POPSo its the combination of ad testing, onlinePeople always ask me, Where isMOTHER EARTH marketing and that initial CanExport SMEyour target market? and the answerESSENTIALSfunding that got us into the U.S. That combi- is, really, everywhere. My mission isCarrie Armstrong,nation has worked because were constantlyto replace disposable hand warmersFounder & Ownerincreasing our production to meet exporteverywhere and do so as a socialwww.motherearthessentials.cademand. We used to start building stock inenterprise where people feel like late August, but now produce throughoutthey belong and are proud to helpBath and beauty products, as well as the entire year to build inventory for ourgrow the company.candles and air fresheners, created busy months. The U.S. has proven to be aAs for advice to other businessesin keeping with nature-inspired teach-perfect market because its right next door,looking to start their export journey,ings rooted in the plants of theits easy to sell to, and people everywhereId say its simple: develop andMedicine Wheelin the States want hand warmers, even ourdeliver an exceptional product. If you customers in Texas and California. do that, you will find your customers. Brothers HDD Inc. is a privately owned Canadian business that offers Horizontal DirectionalI wasnt a business person when I started Mother Earth Essentials. I was a creative Drilling services across Western Canada. We are based out of Wainwright, Alberta andwho had to learn a lot about the busi-soon to be established branch office in Fort St. John, British Columbia. Brothers HDD isness side of things through trial and error. entering our fourteenth year in business including our legacy business. We are proud ofThats how I got into exportingby just our continued support and services offered to past clients. Brothers HDD looks forward todoing it.offering services across Western Canada and building on business relationships.Brothers HDD offers Light Rig HDD Drills capable of drilling in all soil/rock conditions. Our fleet of Drill Rigs currently consists of 40,000; 100,000 lb. & 220,000 lb. thrust/ pullbackFor example, around 10 years ago, a capacity. We offer both AT and JT 100,000 rig options to support all soil and rock challenges.store in Texas contacted me and said, Brothers HDD is equipped to offer a variety of support equipment to aid in the HDDWed love to carry your products in our Crossing process. A sample of equipment available to provide services: store. I got very excited and agreed Brothers HDD Offers: without really knowing what I didnt know. So I happily packed up a box andDitch Witch 40,000 lb. RigsMud Cleaning Systems Vermeer R9X12T shipped it off, only to have the people atMud Mixing Systems (Trailer /Truck Mount)Light Plants, Heaters, Tanks, Boilers customs rip open all the packs of mineralDitch Witch JT/AT 100,000 lb. RigsMud Cleaning Systems ELGIN KT? bath salts and check them out. ThatsWater TrucksF500 Triplex Pump Skid when I realized that, yeah, I have a lotVermeer 220 x 300 RigsLocating: Wire line or Walkover to figure out. Transport TrailersSpill response (Frac Trailers)And that learning never ends. I keep Brothers HDD is a member of the CCAB and will continue to engage in partnership agreementsgetting better by talking to my customers, with Indigenous communities. We work with Bands, Nations and economic developmenttalking to people at customs, and going corporations to establish a fit for purpose Partnership Agreement that will provide opportunities to the respective communities. We encourage and promote employment opportunities within theonline to look up answers to questions as areas we operate as well as look to engage Indigenous subcontractor businesses that provide athey come. Its hard as a small business to service that aligns with the services we offer. learn things like exporting because you 2002 23 Avenue dont have the support of a huge team Wainwright, AB T9W 0B8 with that specialized kind of knowledge Fort St. John, BC behind you, but there are resources out brothershdd.ca there. I remember speaking to someone from the BDC [Business Development Bank of Canada] who was very helpful, For all inquiries please dont hesitate to call 780-214-7711 or emailand I also brought in someone Id worked tenders@brothershdd.ca for all pricing or project inquiries. with before as a consultant to pick his brain when I need to.40A CCAB PUBLICATION2023'