CONSTRUCTION PRIORITIES: KEEPING UP WITH TECHNOLOGY
CONSTRUCTION PRIORITIES
THIS SECTION INCLUDES CONTENT ON TCA’S STRATEGIC GOALS THAT HAVE BEEN IDENTIFIED  
BY MEMBERS AS ESSENTIAL TO THE FUTURE SUCCESS OF THE CONSTRUCTION INDUSTRY:  
ADDRESSING THE LABOUR SHORTAGE, EMBRACING NEW TECHNOLOGIES AND THE  
INCREASING ROLE OF WOMEN IN CONSTRUCTION.
12   Quarter 2  2026   BUILDERSDIGEST 
THE TECHNOLOGY 
THE TECHNOLOGY 
ADOPTION GAP
ADOPTION GAP
AT THE TCA MEMBERS’ DAY on 
May 13, an industry panel session 
was held, which looked at the reasons 
why some construction companies 
thrive when adopting new technology 
while others don’t. As summarized in 
the description of the event, this session 
is “exploring the growing divide within 
the construction industry between 
organizations that successfully leverage 
technology and those that struggle to 
realize its value.”
The industry panel was moderated by 
Mark Casaletto, founder of A20 Insights, 
and the following panellists: Bryce Jones, 
vice president & area manager (Toronto) 
at Modern Niagara; Shawn Watts, founder 
& CEO of Corfix; and Terry Olynyk, founder 
of BLDscale Consulting.
The panel session was introduced by 
Mark Casaletto and TCA president and 
CEO John Mollenhauer. Their remarks 
stressed the importance of incorporating 
technology into construction businesses 
to deal with labour shortages and to stay 
competitive now and in the future. 
The construction industry has been 
historically slow at embracing new 
technology. Casaletto noted, “Brace 
yourself, because there will be more 
technology change in the next few 
years than has occurred in the last 20 
years. If your company is not embracing 
technology, it is falling behind from a 
competitive standpoint.”
GETTING STARTED
The session began by looking at some 
of the reasons for the adoption gap. 
Thoughts from the panellists included 
the difficulty some companies have with 
aligning tech and company operations, 
identifying technology that will serve the 
business needs of the company and 
simply getting started with the move to 
new technology. 
The panellists seemed to agree that 
moving forward on technology adoption 
involved top level support of the 
change (senior management) down to 
all employees involved in the process. 
This will create shared adoption and 
result in everyone taking ownership of 
the change throughout the company. It 
should also result in innovation as the 
adoption moves forward. All staff should 
understand the value of technology and 
how it is consistent with the company’s 
mission for the future.
The discussion then shifted to the 
concern of getting started in this 
important change and having a 
successful approach. One panellist 
stated, “You have to have buy-in from 
WHY SOME FIRMS THRIVE WHILE OTHERS DON’T
By Warren Heeley

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