12 l ROOFINGBC l FALL 2018 FEATURE A ccording to the British Columbia Construction Association’s (BCCA) 2017 Industry Statistics, the value of proposed construction projects in B.C. has nearly doubled over the last five years. While opportunities are abundant, a dwindling number of new workers entering the workforce has put many companies up against capacity challenges. Younger generations are entering the workforce with an entirely different set of expectations for their employers, valuing progressive solutions, new technology, Submitted By ZEBx – ZERO EMISSIONS BUILDING EXCHANGE ADOPTING INNOVATIVE TECHNOLOGIES and environmental and social responsibility as equally important as profit. In a recent panel discussion entitled Let’s Talk About Technology, innovation was recognized as a top priority for construction companies to overcome this complex labour market. The combination of increased project opportunities and a “choosey” workforce means more and more companies will need to embrace innovation to attract employees and take advantage of new opportunities. Luckily, the market is primed To overcome labour barriers and climate issues and stimulate economic activity