b"TECHNOLOGYTHE TRANSFORMATIVE POWER OF AIBy Kelly ParkerArtificial intelligence stands to reshape the relocation experience on all sidesso long as the focus stays on improving the transferee experienceA rtificial Intelligence, now short- more positive interpretation. Just becausepressing a single button, and then all the handed as AI, has edged towardssomething is disruptive doesn't meanprocesses will flow from there.the top of many planning agendasit's negative, he says. I think it's going and it is making inroads in reloca- to disrupt things in terms of essentiallyMore specifically, there are three main tion as well. The launch just a yeardriving increased productivity and helpingareas where AI could be a boon for the ago of the ChatGPT Generative AI (GenAI)people to augment what they can do inrelocation industry: it can be exploited chatbot has focused the worlds attentiontheir roles. for analytical purposes, it can automate on the potential for AI to fundamentallyrepetitive tasks, andarguably the most transform how we conduct our personal andWith so many players involved in a typicalimportant it can enhance the relocation business lives. Theres no doubt the tech- relocation, all the way down the chain ofexperience for the transferring employee.nology has the power to significantly impactservices, Kristin Noble, a partner with the relocation industry as well as shape theKPMG, sees AI as greatly enhancing theirKEY TO ANALYTICSfuture of the relocation experience. speed of delivery and vastly improvingNoble thinks AI technology will facili-the overall user experience. AI will betate a breakthrough in analytics. I see In a recent article published on Deloitte.com,able to bridge different partners along theit breaking down the barriers in terms of author Ross Markham wrote that ChatGPTmobility process and just make it easier forhow [companies] are using data, she says. appears to have revolutionary capabilitiesthe person that's moving. If all the vendorsI think ways of manipulating and seeing with the potential to disrupt every area ofare connected, information wont have tothe patterns in data are going to become our lives While disrupt may conjurebe duplicated 100 times. Improved work- more available to the regular user, and up negative connotations for some, Seanflow automation and greater accuracy willthat's going to have a big impact because McGroarty, a partner with Deloitte, has amake for greater efficiency. It will be likepeople will be able to make those more 14PERSPECTIVES Winter 2023"