b'VOX POP2023 CERC ANNUAL CONFERENCEBy Warren HeeleyWhat sponsors are saying about attendingCERCs upcoming conferenceThe CERC Annual Conference will be held September 17 to 19 in Vancouver, with a timely theme: Championing Change in Global Mobility. It is only the second time the association is holding its annual gathering in-person since the COVID-19 pandemic took hold, and its program promises to explore a more sustainable future for global mobility.Perspectives reached out to three of the conference sponsors asking them to share their thoughts on the annual event and its importance to the industry. Here is what we they had to say.FRED HALADAYAttending the conference allows you to stay on top of emerging PRESIDENT & COOtrends in the relocation industry and learn new strategies to better ATLAS VAN LINES (CANADA) LTD. serve your customers. There is an element of fellowship within the (PLATINUM SPONSOR) larger CERC group. Over the years, it is great to come together and both celebrate the past and plan for the future.Atlas Van Lines Canada will have three people in attendance at the CERC Conference, including Fred Haladay, president & COO; AbbigailIt provides a deeper understanding of the many intricacies of the Lawrie, marketing coordinator; and Mark Grant, manager Avail Moverelocation industry, including customer pain points and how to Management Services. Haladay contributed the following input on adjust our methods to overcome those challenges. Also, the confer-the event: ence is simply a great deal of fun! CERC always has fun activities We are looking forward to engaging with industry professionalsto complement a fabulous learning and networking experience.and developing relationships with new and existing corporateMEREDITH MORRIS clients, taking part in championing change in global mobility,DIRECTOR, INTERNATIONAL DEVELOPMENT and discovering new strategies and tools through the workshopsGLOBAL EXPANSIONto bring back to Atlas Canada and our agency network, as well as(DIAMOND SPONSOR)learning about the latest trends and best practices in the industry.The biggest benefits the CERC conference delivers for attendees isGlobal Expansion will have two people in attendance at the CERC providing opportunities to connect with relocation industry profes- Conference in SeptemberMeredith Morris, director, international develop-sionals and develop relationships. As well as networking and stayingment, and Stacie Groce, vice president of international development. Morris connected with others, the conference allows us to come togethershared the following thoughts:as a group, regardless of competition, to discuss common chal- We are looking forward to connecting with other professionals lenges in our industry today and prepare for the future. and learning about their organizations. We believe in community 16PERSPECTIVES Summer 2023'