b"INDUSTRY NEWS SPRING 2022Awards, promotions at AiresWard OFarrell Aires recently promoted Joleen Lauffer to the position of president, celebrates 25 yearswhere she will leverage her 25 years of experience in the relocation industry to lead the company into the future. Lauffer has more than a This year marks a major anniversary for Warddecade of senior management experience, including strategic develop-OFarrell Consultants: the relocation provider isment and plan execution. Most recently, she served as executive vice celebrating 25 years in business. Its hard to believepresident with oversight of Aires operations and technology develop-that its been a quarter of a century since Linda Wardment. Jeff Wangler, the companys former president, is continuing on OFarrell, a seasoned HR and relocation professional,as chief executive officer.established her consulting firm. The Montreal-based company, foundedAires also announced the addition of Radhika Gorsia to its team as an in 1996, focuses on independentaccount executive in the EMEA region. Gorsia will be responsible for advice and specialized mobilitygrowing and developing Aires regional sales and focusing on collab-management services tooration and communication to create new partnerships. She brings organizations in both the publicmore than 26 years of comprehensive global mobility and private sectors. Johnexperience to her new role. OBrien joined the firm in 2004,In other news, Aires was awarded the Torch Award bringing with him extensivefor Ethics by the Better Business Bureau of Western expertise from the transportationPennsylvania for the third time. The award recog-industry perspective. nizes Aires transparency and demonstration of values to all stakeholders, as well as its commitment 100 years at to community, environment and diversity initiatives.Kings Transfer Van LinesKings Transfer Van Lines celebrates an historic milestoneTransferEASEthis yearits centenary. It was 100 years ago that the moving company first opened its doors for business, with clients that werebuilds on its businessmembers of its hometown Montreal community.Not one to sit on its laurels, TransferEASE Relocation Inc. The company attributes its tremendous growth and success overhas been busy strengthening its business operation since the the past century to the support and loyalty it has consistentlystart of the COVID-19 pandemic. The relocation management received from its customers, staff and crews.company brought on several new accounts, won a new RFP, It invites CERC members and others to visitand successfully completed a group move to British Columbia. its Facebook page athttps://www.facebook. Moreover, it managed to bolster its business and continue com/kingstransfer to learn more about itsdelivering its full range of service to clients with staff working history and about celebratory events plannedfrom their homes.throughout the year.BGRS expands its European footprintMobility service provider BGRS has expanded its European presence to Warsaw, Poland, boosting its ability to deliver optimal mobility services in the global arena. The move will allow the company to provide 24/7 customer support in the region and to focus on an enhanced customer experience.With a population of more than 38 million, Poland is the fifth most populous member state of the European Union, pointed out Hannah Richardson, BGRSs senior vice president, Client Strategic Partner Team and general manager EMEA & APAC. The company established a customer experience center in the countrys capital, which provides 24/7 live customer support. This allows BGRS to connect customers with know-ledgeable support teams available for mobile employees whenever they need help. The centre also complements the work of BGRS's other customer experience centres.10PERSPECTIVES Spring 2022"