b'LAND MANAGEMENTRetail giant Costco committed to opening a store at Taza Exchangeits first on-reserve location. The store opened for business in August 2020Kerwood is aware that Tazas poten-tial market covers a huge, diverse audi-ence with a wide range of motives and interestsa challenge for any marketer. Were connecting with Nation citizens, neighbouring communities, Calgarians more broadly, business owners and potential lessors, he says. That also extends to C-suite executives in other parts of Canada, in Toronto, Vancouver and Montreal, because this would be an ideal location to move your head office. Weve started doing more of a national campaign to make businesses aware of whats going on here.This includes the launch of the Wonder Campaign, a two-part landing page experience with the web destination www.experiencetaza.com for potential leasers and www.experiencetaza.com/ wonderforageneralaudience. LeveragingthetaglineSomething wondrous is coming, the campaign poses and answers questions like Wonder how leasing at Taza can help your bottom line? Wonder how you can shatter your ESG goals? and Wonder how you can learn Tstn phrases?BUILDING AFFINITIESWhat makes the branding even more of a challenge is that Tazas master plan-ners developed a new vision for the project: the Affinity District. The initial kernel was to create an innovation district, and it was very clear it would be very difficult to anchor it with the required large anchor institution, such as a large academic institution, incubator space and so on, says Nate Cherry, regional director, City & Urban Design Group for Gensler Architecture in Los Angeles, Calif.Aboriginal BUSINESS REPORT23'