b'2024 CERC CONFERENCEa worker is going to find the best workparameters and move towards this futureOris Valiente is ready to share her environment. As is now clear, a personwillingly. This means every process withintremendous insight and knowledge can work from anywhere in the world ifthe industry needs to be reexamined.with CERC delegates so be sure to the environment meets their needs. register for the conference to hear Oris Valiente herself is a global citizenshethis thought-provoking presenta-Asked about the publics reaction towas born in Russia and grew up in Siberiation. It perfectly dovetails with the her new work world concept, Orisand Cuba. This has positioned her well Valiente says her potted plant theoryto develop a strong understanding of the2024 Conference theme: The Winds has been well received by audiences.profound implications of flexible, globallyof Change and Embracing the New The theory is already helping a largemobile lifestyles on businesses. As herWorld of Work, and you wont want to segment of the workforce, she says, andwebsite notes, she is deeply committed tomissit.helping them feel seen for their uniquethe ethos of global citizenship, embodying needs. The approach, she elaborates,and advocating for the evolution of work,To register for and learn more about is simply a different way to view thegiven how technology is transforming thethe2024 CERC Conference, visitworkenvironment. landscape of talent mobility. https://www.cerc.ca/During her presentation, Oris Valiente will introduce the CERC audience to Laila, a digital human twin (clone) of herself, and a concept that is very much in the mix for the future of work, she says. If a clone like Laila can represent a worker remotely, then relocation stands to be impacted. This technology ultim-ately leads us to the concept of workers as global citizens not restricted by inter-national borders.To date, the introduction of this type of artificial intelligence (AI) has been seen by many people as a way to replace mundane repetitive jobs with technology. In reality, it is much more than that. AI can have a dramatic impact on the evolu-tion of various types of work in different sectors, including relocation and human resources. It may lead to the rise of the solo entrepreneur who only needs tech- SETTING THE STANDARD IN nology to operate a business.CANADIAN VEHICLE TRANSPORTBETTER UNDERSTANDINGOris Valiente believes that CERC conference attendees who hear her pres- 43 Years of transportation excellenceentation will come away with a better understanding of what the new world250 trucks augmented by rail service across Canadaof work will look like and how workersOur Move Management technology keeps you in the and management will have to change to thrive in this new environment. Bothdrivers seat throughout your vehicles journeygroups must realize that in the new workMature team of dedicated employees always ensures world, the world is your office andconsistent and dependable servicethose who do not understand this may be left behind.Hansens fleet of seasoned professional drivers treat On a more subtle note, this new world ofyour vehicle like their ownwork will provide people with the flex- Flexible pick-up and delivery options to suit your ibility to shape their work lives so theyevery move typecan thrive. They will be in the drivers seat to align their work needs with theirLocal, regional, long-distance, and cross-border personallife. moves performedAI and similar technology are going to become an important part of the future of work, so the sooner this technologyOnline quotations at www.LHF.com or call is understood and embraced, the better1-888-420-8888 for more informationthe results that can be achieved. The mobility industry needs to reimagine how it is going to operate under these new Fall 2024PERSPECTIVES13'