b"ART MEETS COMMERCEA FEATHER IN THEIR CAP Design de Plume's authentic design for the Leaf's 2025 Indigenous Celebration Game is featured on everything from collectible hoodies to pinsS p o t l i g h t o n D e s i g n d e P l u m e , t h e c r e a t i v e a g e n c y t h a t d e s i g n e d t h e l o g o a n d j e r s e y f o r t h e M a p l e L e a f s I n d i g e n o u s C e l e b r a t i o n G a m eBy Andrew St. GermainI ts hockey night in Tkaronto and itsGame, and it took place last January inPlume is a remarkable and resilient billed the Indigenous CelebrationToronto, with the Toronto Maple Leafssuccess story. Starting a business is Game. For tonight, the home teamsplaying against the Vancouver Canucks. very easy, says Taback. Running the iconic blue logo is a unique shadebusiness was a much different story.of Georgian Bay blue. The mapleFor the Leafs, it represented an impor-leaf emblem is framed by strawberries,tant confluence of Leafs culture andTheirdecisiontostarttheirown or what Anishinaabe call heart berries,Indigenous culture. For Design de Plume,company wasnt so much a delib-and the numbers on the back carry theirthe Indigenous women-owned creativeerate choice for the two women as it own cultural significance, representingagency behind this years special logowas a response to the harsh realities of dreamcatchers,cedarbranches,and jersey, it marked the high point ofthe 2009 recession. With paid intern-braided sweetgrass, turtle shells anda 16-year journey.ships disappearing and job oppor-grandmother moon.tunities scarce, Taback decided to Co-founded in 2009 by Jennifer Taback,go to city hall to obtain a business This is not just your everyday hockeya member of Shawanaga First Nation,licence right after graduating from game. Its the Indigenous Celebrationand Meggan Van Harten, Design deCambrian College. 52A CCIB PUBLICATIONSummer 2025"