b'Contents SUM M ER 202516SPOTLIGHT: RETAIL & CONSUMER GOODS F E AT U R E S16I Blazing a New48I Marketing in Challenging TimesTrailAaniin CEO Chelsee Pettit pioneers a new and highly successfulWhat new businesses need to know retail concept: a multi-brand Indigenous pop-up storeBy Kelly ParkerBy Gavin John GUEST COLUMN24I Buy Indigenous! 51I Rising TogetherAs a trade war prompts Canadians to buy locally, When it comes to tariffs, its not just about economic survivalits Indigenous retailers remind us theres nothing more local about cultural survival than buying Indigenous goodsBy Mark Marsolais-NahwegahbowBy Bryan Hansen ART MEETS COMMERCE30I Breaking into Big Box Stores 52I A Feather in their Cap Indigenous brands gain traction in major Canadian retailers likeSpotlight on Design de Plume, the creative agency thatCostco, Simons and Sobeysdesigned the logo and jersey for the Maple LeafsBy Gavin John Indigenous Celebration Game By Andrew St. Germain34I In Times ofWarCEO PROFILEHow current trade disruptions are affecting female-ownedonline retailers56I A Source of Pride By Sarah B. Hood As the president of Bastien Industries, Jason Picard-Binetis carving out a larger space for traditional Indigenous footwearin the retail market 38I Returning to Bricks & Mortar By Oscar Baker III Why Indigenous entrepreneurs are opening storefronts, and what they mean for culture, commerce and communityS E C T I O N SBy Bryan Hansen10I Message from the President 42I Building a Thriving BusinessThree successful Indigenous retailers share insight on growing64I CCIB Snapshot their business and navigating changing marketsBy Andrew Snook 69I Professional Services Directory Indigenous BUSINESS REPORT5'