b'WHERE ARE THEY NOW?We had to ask ourselves: whats our objective at Carvel? The answer was clear: creating opportunities for Indigenous peoples to thrive as tradespeopleJordan Jolicoeur, Carvelthe positive impact it could have on a family. Witnessing this first-hand, Jolicoeur determined that a good job leads to prosperity for ones family and the people around them. My dad was hired at TransAlta through an Indigenous hiring oppor-tunityhe was hired as a Mtis elec-trician,Jolicoeurexplains.It changed our familys life because our father was able to get holidays and healthbenefits. WhenJolicoeursfatherbegan winding down his work in 2013, his two sons decided to take over theJFK Law represents Indigenous communities throughout Canada. business and try to grow it into some- We work with our clients to advance their Nations, protect their thing more substantial. Dad camerights and build their economies.to [my brother and me] saying heDriven by a passion for justice, we offer creative legal solutions was going to shut Carvel down. Atand work towards meaningful change.the time, [Carvel] was just a garden shed and a van, but I said, Lets give it a go, says Jolicoeur. Litigation & Dispute ResolutionConsultation, Accommodation Starting with the same IndigenousUsing the courts strategically to& Regulatory Review clientele and working on small resi- advance your Aboriginal & Making the Crown respect dential and commercial renovations,Treaty Rights the duty to consult and Jolicoeur, a journeyman electrician ataccommodatethe time and now a master electri-cian, says building the business wasComplex Negotiations Capacity and Governancea family affair. We bootstrapped it from the ground up. I didnt reallySecuring and implementingHelping build strong, have business experience; we justyour communitys rights throughsustainable communitiesgrew up in a family that did electricalcomplex negotiationsbusiness, he says. And its how we bonded. My whole life was training with my family. Toronto Office Victoria Office Vancouver OfficeTF: 1 888 687 8388 P: 250 405.3460 TF: 1 888 687.8388Suite 5600, 100 King Street West 816 - 1175 Douglas Street 340 - 1122 Mainland StreetWhen he took over Carvel Electric,Toronto, ON M5X 1C9Victoria, BC V8W 2E1 Vancouver, BC V6B 5L1Jolicoeur carried with him the values of hiring local and creating opportu-nities for Indigenous peoplesvaluesWorking Together for Justice & Reconciliationthat were instilled in him by his father.www.jfklaw.caDuring the initial two years, Jolicoeur ran the business with just his brother. Aboriginal BUSINESS REPORT 59'