we call ‘The Third Wall,’” Pariser says. He says high school guidance offices have lots of information on colleges and universities; an important goal is to ensure every guidance department has a robust wall showing all the trades people can get into. “When you look at the technology that’s now being used, the profes- sionalism, the quality of life that goes with a job in construction,” he says, “it blows a lot of other sectors out of the water in terms of job satisfaction, earning potential, life stability and ability to get full-time work.” Unfortunately for the industry, but also for the individuals immediately concerned – people are still getting pushed in the wrong direction, he says. That’s ultimately not helping the job satisfaction statistics. FEATURE – EDUCATION The Residential Construction Council of Ontario (RESCON) has partnered with Job Talks – an educational media initiative dedicated to fostering awareness of misunderstood and less well-known careers – to produce a series of around 50 YouTube interviews with construction sector workers discussing their own career choices and the high levels of fulfillment on and off the job site. The first set of videos, including a Concrete & Drain Specialist, will be released in October, 2018. JOB TALKS VIDEOS For more information on Job Talks, visit www.jobtalks.ca “People talk about the money in construction, but nobody talks about how workers are actually happier,” Pariser says. “They see what they’re doing, it’s tangible, they’re not stuck at a desk, they don’t have the adverse health effects from sedentary occupations and they have a real sense of accomplishment. People are figuring out how great construction is as a career. We need to let them see more of that.” AN IMPORTANT GOAL IS TO ENSURE EVERY GUIDANCE DEPARTMENT HAS A ROBUST WALL SHOWING ALL THE TRADES PEOPLE CAN GET INTO. 22 UNDERGROUNDER Fall 2018