b'JOIN MCAC IN NASHVILLE FOR THE78TH ANNUAL NATIONAL CONFERENCESomething for everyone with #MCACInMusicCityY ee-haw!Rennehan is challenging the misconception that white-collar MCAC is bringing its Annual National Conference tojobs are better or more desirable than blue-collar ones. Music City from October 2-5, and we look forward toSociety needs both collars, and if we do not change this, the seeing as many members there as possible.crippling effects of the skilled labour shortage will only get worse. Rennehan defies labels. The description she often gets is The program features a fantastic mix of education, social andrefreshing. Her (respectfully) uncensored honesty is matched networking sessions, and, most importantly, a chance to createby her quick wit, East Coast humour and big heart. It is some new memories with friends old and new.impossible to remain unchanged after coming into contact with In addition to the great social events that accompany MCACsthis authentic, self-taught and self-made powerhouse.National Conferences, this years event also features a fantasticFriday is Innovation and Technology Dayprogram of educational sessions for delegates.For the first time ever, MCAC is dedicating one conference day The conference kicks off with the MCAC National Conferenceto Innovation and Technology in the industry, with all sessions Golf Tournament on October 2, and that night brings thefocusing on some of the new trends impacting the mechanical opening night dinner and event, Under the Nashville Stars,contracting sector. where delegates can reconnect, network and enjoy A panel presentation will focus on how the industry can adjust Nashvilles hospitality.and adapt in order to achieve and implement innovation, while Not One, But Two Keynote Speakers! another presentation will provide a looking glass view into On Thursday, October 3, the day kicks off with the openingwhat types of innovations and technologies the future may have breakfast and keynote speaker. This years opening keynotein store. address is by Graham Sherman, the co-owner of Tool Shed Brewing Company.As well, the day will feature an innovation and technology Since Sherman and his business partner opened their brewerytradeshow and networking exhibit, where delegates will have a four years ago, they knew they wanted to do business differently.chance to see some of the new innovations already being used in They didnt want to just sell their beer; they wanted to elevate theCanada and around the world. craft beer industry in Alberta. A Great Lineup of Speakers and PresentationsFour years later, not only do they have a 15,000-square-footThroughout the week, there are a number of great sessions headquarters in Calgary, sell their products in more than 1,000covering a range of issues impacting the mechanical contracting locations across Canada, and compete with giants like Labatt andsector, including a panel presentation on contractor risk, labour Molsontheyve also helped create a budding, competitive andmarket trends, and leadership trends and techniques. collaborative environment for craft beer to thrive in Alberta. This year, MCAC has also added a concurrent session targeted In this high-energy presentation, Sherman shares why adoptingat mechanical service contractors, and a new general companion a collaborative approach with your competitors can actually be asession on the history of Nashville. healthier way to do business, leading to exponential growth and aThe program is available on the conference website atloyal customer base. conference.mcac.ca/program. On Saturday, October 5, the keynote speaker at the closingSomething for Everyonebreakfast is Mandy Rennehan, founder of Freshco.This years Annual National Conference truly offers something Rennehan (a.k.a. Bear) is called the Blue-Collar CEO forfor everyone. Whether it is the great Tennessee hospitality, the her ability to seamlessly navigate between the white- and blue- fantastic lineup of speakers and sessions, or the unforgettable collar worlds, and to respectfully tell it like it is. She left hernetworking and social events, this years conference is not tohometown of Yarmouth, Nova Scotia at 18 with a dirty hockeybe missed!bag and an audacious dream. By 19, she founded Freshco, Canadas #1 full-service reconstruction and retail Find our more at conference.mcac.ca and register today to join maintenance provider.#MCACInMusicCity!24 www.mcac.ca'