b'faster, sensors will play an increasinglyFollowing that, however, whats acutely necessary role. How many peopleneeded are forward-thinking trailblazers here have had a water leak in a condowho are willing to think outside the building? asked Gower to a room fullbox to push the industry forward. of nodding heads. What if you couldThese are people who are prepared install sensors and leak detection andto challenge the process, be innovative have them connect directly to the shutoffand entrepreneurial, noted Gower. We valves? The trickle-down effect of thisneed people who can see around corners technology is immense and will profoundlyand stand in front of change rather affect costs, insurance in particular.than behind it, and thats a rare talent. Those are the new leaders today that Gower emphasized that one of thethe marketplace needs to have. If youre essential elements of a technology- stuck in the way things have always been friendly industry is creating andone, then youre unpreparedenvironment where advances are notfor change.only welcomed, but actively nurtured and cultivated. Industry leaders need to both bring young talent on board and give them the breathing room and freedom they require to push the envelope to new places. For technology to thrive inOur Strengtha changing world, we have to let the 23 and 24-year-olds play, he said, sharingIs More Thanhow PCL gave a young employee a droneSuperior Products.to play with, resulting in a new use for it inspecting scaffolding. At PCL, we giveBehind every joist and piece ofour people the tools and space to playdeck we supply is a commitmentand the ability to collaborate with eachto go beyond just providingother. There are tons of new software andhigh-quality products. We foster apps in our thriving, changing world. We have to let our people play more. powerful relationships that allowus to understand your businessGower also touched on the tight labourneeds and partner with youchallenges facing the industry in Canadato make sure your projecttoday, and how they can often be maskedoutcomes are successful.given the cyclical nature of buildingWe understand you have choices projects and the market tendency to self-adjust. First and foremost, he said,when it comes to sourcing yourthe industry needs to change the publicdeck and joists needs. Vulcraft is perception to one where trades are morecommitted to earning your trustrespected, and he pointed to Germanyand business by deliveringwhere trades are revered by way ofvalue in our products, servicesexample. Ultimately, the industry needsand relationships.to get the message out that construction presents an amazing career option forOur plants are in full operationyoung talent.and eager to deliver results at every phase of your project.We have people who started out in our company as a carpenter climb theSo lets work together andcompany ladder and, 20 years, laterbuild something that lasts.theyre making more money than a surgeon, said Gower. But its not just about the money, its about the joy of the work. We have to let people know its an awesome industry and raise the profile to where it is in other parts of the world. Nucor, Vulcraft Canada, Inc.3307 Allard Ave.When it comes to the type of talent theLeduc, AB T9E 0Z5 industry needs, Gower likened it to people587.453.0620with high emotional intelligence whoNucor, Vulcraft Canada, Inc.VULCRAFT CANADAunderstand the value of relationships 1362 Osprey Dr.because relationships, he emphasized,Ancaster, ON L9G 4V5Powerful Partnerships. will always remain the cornerstone of 289.443.2000 Powerful Results.the trade. BUILDERSDIGEST Quarter 2 201919VU63071_2019_Canada_ad_4.583x7_me04_03.indd 1 4/5/19 11:54 AM'