b'PRESIDENTS MESSAGEleadership is doing the right things. And all evidence points to an investment in technology as the right thing.There is a fine line, of course, between doing the right thing and spending money you dont have. Im 15 years out of the mainstream as a construction employer and it isnt my money at stake. I remember well, however, that strategic long-term initiatives are not always possible when profits are diminished overcoming operating hurdles. But that does not make strategic long-term investments any less important, and our future may well depend on the decisions we make now. The fact that fewer than seven per cent of all Canadian construction industry employers have invested anything in IoT, intelligent automation, big data or augmented decision support is, however, scary. Moreover, that five-to-seven- per-cent adoption figure includes companies that invested because of the COVID-19 pandemic that might otherwise have opted to defer their early investment in technology. By contrast, G20 countries outside Canada report adoption in the construction sector well north of 20 per cent, and in some cases already enjoy an enormous competitive advantage over their Canadian counterparts.THE MESSAGE HERE IS SIMPLE. THE DIGITAL TRANSFORMATION PROCESS IN OUR INDUSTRY Award winning company deliveringHAS BEGUN AND I FEAR THAT A GREAT MANY extraordinary services and products for every project, every time. DOMESTIC CONSTRUCTION INDUSTRY EMPLOYERS WILL MISS THE TRAIN. AND YOU DONT NEED TO BE BIG TO BOARDThe message here is simple. The digital transformation process in our industry has begun and I fear that a great many domestic construction industry employers will miss the train. And you dont need to be big to board. That was crystal clear in the KPMG An extensive portfolio of complexsurvey, and it bodes well in an industry primarily comprisedstructural steel design. Bridges, Institutional,of SMEs. Commercial, Industrial, WE DO IT ALL Drucker says that if you want something new, you have to stop doing something old. That, I believe. But he also says that the CHECK US OUT! best way to predict your future is to create it and that means our future success may depend more on proaction than reaction. bensonsteel.com For what it is worth, that sounds like pretty good advice to me. Respectfully,INNOVATIONJohn Mollenhauer TCA President & CEO12Quarter 32022 BUILDERSDIGEST'