b'BCCA UPDATEColumbiansskiing,fishing,snow- IndeedtoattractBritishColumbianswhoarehiringandregisteredwith boarding,ridingmotorbikesandwhoareactivelyhuntingfornewBCCA Apprenticeship Services.spending time with family. The ads willopportunities. These candidates will beWewanttochangetheconver-be seen on billboards and buses, in printmatchedwithconstructionemployerssationaroundwhatacareerinthe advertising, social media, TV and radio.whoareregisteredwithBCCA skilledconstructiontradesmeans, The campaign will run across the prov- Apprenticeship Services. saysStevens.Beinginthetradesis ince over the next 18 months. Job seekers who visit builderslifebc.ca not a consolation prize. Its a rewarding The effort will extend across onlinewill be pre-vetted by BCCA staff andpathtoasuccessfullife,alifewhere job-huntingsiteslikeMonsterandthen carefully matched with employersyou can live the adventures you dream about, where you can build the means and the lifestyle you want. It all startswith apprenticeship.BCCAsmanyworkforcedevelop-ment programs will provide important job-readysupportsandservicesto eligible new hiresimportant assistance Get A Roof Your like PPE, gear, tools and safety trainingand will even cover the expenses of technical training.Roofers Proud Of Employers can receive payments for up to two first-year apprenticeship posi-tionsperyearfromnowuntilMarch 31,2024,foramaximumof$40,000 per employer. There is no requirement as to how the employer must spend the dollars they receive.Although several organizations have receivedsimilarfundinginB.C.and acrossCanada,employersmayonly register with one.BCCA is working hard to have a big talent pool and a seamless process with no hoops or headaches for employers to deal with, says Stevens. We hope that the Builders Life campaign will get atten-tion for the whole industry as a career choice. We have millions of dollars to pay to employers, so finding the talent for them to hire and promote to appren-ticeship is crucial.Employers who wish to register with BCCA Apprenticeship Services should visit www.bccassn.com/as.The contractors who looked at early versions of the Builders Life campaign werereallypleased,saysStevens. There was a sense of relief, almost an ahamomentofFinally,weretelling the right story about what it means to buildacareerinconstruction.The stories just started coming out. So many 604-882-9734 contractors have worked hard and donercabc.org for full member detailsrcabc.orgwell, but they dont want to boast about their lifestyle. This way, we can do the boasting for them.40 lROOFINGBClFALL 2022'