b'AdvertorialA Traditional ApproachWhat do you mean by to Storytelling withEmotional Intelligence? What do you see kamas technology providingBR: When we started our journey into future generations?Artificial Intelligence 2014, Emotional Intelligence wasntBR: Our technology has its own form of emotional intelligence, but the a common term in the industry; theinformation comes from people. Indigenous people have always been Meet Brian Ritchie, a member of Chapleau CreeEmotion AI sector has since emerged,storytellers. Storytelling is the foundation of effective generational First Nation, and Founder and CEO of the majorityencompassing various technologiescommunication,whether a community members talking to youth Indigenous-owned conversational AI technologylike ones that detect emotion fromabout a recent hunting trip or a marketer is informing consumers company kama.ai, who sat down to discuss theyour voice. Its expected to be a $60about an innovative product.importance of storytelling in the AI landscape. billion USD global market by 2025. Our particular form of Emotion AICan you give us an example of your work?understands the meaning behindBR: With a recent customer, the RESEAU Centre for Mobilization of words in relation to human values. ForInnovation, we are helping spread the word about the importance of example, if someone said I am lonely,clean water for First Nations and other rural communities.our Virtual Assistant would understand that the person may be lacking inEssentially,ourplatformcanbeappliedtoalmostanyenterprise, communication or companionship.agency, or cultural group looking to store and disseminate information to Based on the users values, our agentits stakeholder community. We already have Indigenous organizations, could provide empathetic responses,a staffing company, a telecom company, and several technology offering resources to help the usercompanies using kama DEI, and were looking forward to talking with navigate those feelings.your readers about how we can help them.Theres a lot of talk about new conversational tools available on the market. How does kama DEI compare to those?BR: Thats a great question! How much time do we have? Much of the latest work is based on Large Language Models that generate textual responses Why dont we start with an introduction; to inquiries using information available what exactly is kama.ai doing? on the Internet or other repositories. Brian Ritchie: Firstly, we deliver what weand aUnfortunately, there are known issues lot of the industrycall Virtual Assistants, which areof unpredictable, false, and biased automated virtual employees that our customers canresponses coming from the underlying educate with their knowledge, and these assistants candata.be deployed on website chatbots, over smart speakers,kama DEI virtual assistants dont or within smartphone apps to provide conversationalwork like that; they have their own access to information about an organizations products,rational, value-based approachour services, or other frequently sought-after information. machine intelligencebut they can Can you tell us about your Designedonly provide responses exactly how Experiential Intelligence product? the knowledge managers or subject-matter experts have programmed themA proud member ofBR: kama DEI originally stood for Designed Emotionalto respond. Nothing is made up by the Intelligence but, as our service evolved, we changedmachine, ensuring that the information this to Designed Experiential Intelligence, highlightingproduced is predictable and truthful. the importance of the humansthe knowledgeIts a more governed, transparent, and managers or subject-matter expertsthat train ourtherefore ethical form of AI. And since virtual assistants using tacit knowledge (e.g. personalno programming is required, itsexperiences, stories, cultural information.) very accessible.'