b'FROM THE PRESIDENTcompanies figured out what many others need to realize? Women are an untappedbe willing to go whole hog with all of that but potential workforce resource that we are not marketing to. In addition, we may alreadytake it day by day and you might be surprised have recent immigrants who have landed in Canada with the trade skills we are looking(refer to items 5, 7, 9 and 10).for. Do they know how to find us?7.Increase your local community presence6. Improve your brand online Depending on where you live, your most loyal If you have a brand, the first place potential employees will look is your website. Areemployees will be the ones that live near you. you properly marketing your company for your future employees as much as you areYes, you may confine a foreign worker to your for the next job? The youth are online. Do you speak to them through your social medialocation for the short term, but depending on posts? Social media what?, you say. As much as it pains you, the time has come toa number of factors they may wish to move showcase your company as a progressive modern and relevant companya companyon. It has been proven that local people like that future employees would like to see themselves working for. They want clean, high- tostaylocal.Thereisnoplacelikehome, tech, fun, environmentally responsible and flexible organizations. Now, you may notasDorothyputit.Takeadvantageofthis byattractingthenextgenthroughtheir parents and local schools. Having a local and activepresenceinthecommunitycreates awareness of local career opportunities with a brand that parents trust and respect. Dont underestimate the parents. 8. Invest in your local trades college(s)Colleges are reducing overhead and cutting costs. Their enrolment is dropping. Make sure tobeinvolvedwithyourlocalcollegeand ensure they know that the trades you need arestillbeingtaught.Acloserelationship with your local trades college teacher will also give you the inside scoop on individuals you Put your trust in our expertise for your galvanizing projects! should strongly look at (refer to 11).CDRBEC9. Monitor your wages and benefits and stay MONTREAL | CDRBEClocally competitive ifretentionisathing Thistakeswork,butQUEBEC | PRINCEVILLE | HAMILTON | DARTMOUTH foryourcompany,thenyouhavetodo this.Interestingly,ithasbeenshownthat employeeshavedifficultyunderstanding the value of benefits over and above pay (a generality,buttrueinmanycases),sobe careful when designing and communicating your compensation package. Keep it simple.10. Clean up your shop and officesIf your shop and offices look straight out of the 1950sdark, dirty and dingyits time Spanning over 70 years, wetodosomerenovations.Addlights,clean continue to deliver engineeringthefloor,installventilationorupdateyour excellence and a true spirit ofkitchen, for example. Do some renovations collaboration with all of ourthatmakeyourorganizationlooklikeitis partners. a modern and exciting place to work. Your existing employees will thank you as well. www.rjc.ca11. Work collectively through your local CISC The One - 1 Bloor Street West Regiontocoordinateprovincialandlocal trade hiring initiatives for the benefit of your VancouverSurreyVictoriaNanaimoKelownaCalgaryEdmontonSaskatoonTorontoOttawaKitchenerKingstonMontralPEI local needs.AS8|WINTER 2022/23 ADVANTAGE STEEL'