b"2024 CERC CONFERENCETop row: CERC President Stephen Cryne, Keynote Speaker Illiana Oris Valiente, CERC Chair's Award Recipient Ann Stafford, Speaker Frances EdmondsYou have to look at workforce objectives and at potential impacts,Sweeney said. With an RFP, for instance, there could be 355 said Katherine Kruse, with Human Capital Consulting at Deloitte.questions and they want it in four days. Now we use AI to answer Are you looking at operational efficiencies? Improved decision- those questions. We still have people who look at it but were able to making processes? generate these answers faster. The first step is determining what skills you know youll need inThe uses for AI technology are almost limitless. For instance, house-the future, outlined Kruse. For example, look at all the roleshold goods moving professionals touched on how it was being used within your organization and the top eight tasks associated withto scan a room and determine how many packages were needed to that role. [Then] look at which tasks are most suited to AI andmove its contents. It is also being used to aggregatespreadsheets in go from there. seconds (instead of days), manage expenses, craft emails, and even, The speakers noted that the main challenge in utilizing AIin onethrough autonomous agents, take relocatees through the entire case for resume parsingwas data quality. The issue is not withmove process. In short, AI can be used to facilitate any number of the amount of data; the main struggle is with data quality, saidtasks involved in a relocation. Karine Aubriot, senior manager of expatriate tax at AtkinsRalis.The key, said Sweeney, was to ensure that clients were comfortable This means organizations need to have good data processing with whatever processes were being put in place that touched them in place.directly. We, as an industry, have to be able to talk to our clients In order to benefit from AI software, explained Aubriot, it needs toand say, What kind of an experience do you want? Do you want a be fed with information, and this information needs to be valid- tech experience, or do you want to be able to talk to a human? If so, ated on a regular basis so it populates our system properly. Theyou should be able to talk to a human.truth is that there cannot be AI if theres not good data in place.Human or not, change is inevitable and the 2024 CERC Confer-PRACTICAL USES ence provided members with expert insight on whats in store and Another conference session looked at Collaborative Innovations inhow to navigate that change. As KPMGs Kristin Noble succinctly Mobility through AI, and here too relocation experts shared theirpointed out in her presentation on AI, The scariest place to be expertise on the practical use of the technology. Shawn Sweeney,is the same place you were at last year. VP of technology solutions at Weichert Workforce Mobility, notedIts safe to say that everyone attending this years CERC Confer-that the COVID pandemic spurred his company to embrace AI.ence was provided with the knowledge needed to ensure theyre After COVID we had to learn how to do our job more efficiently,living and working in the present, while moving forward towardso we looked at using AI internally to streamline processes,the future.16PERSPECTIVESWinter 2024"